AdButler Basics

Frequently Asked Questions

What's the difference between a request and impression?

An ad request is recorded every time a page or app makes a request for an ad from one of AdButler's servers. An impression is the result of AdButler returning an ad to that zone after it receives a request. The accuracy of logging impressions can be affected when serving 3rd party tags through AdButler. If AdButler has no way of confirming whether an ad was successfully delivered, an impression is still recorded.

Does AdButler accept 3rd-party ad exchange tags?

Yes, AdButler can serve all types of 3rd party ad tag. You will need to confirm with your 3rd party supplier how to properly insert our tracking macros in order to accurately record statistics.

Publishers & Zones

Advertisers & Campaigns

Ad Items

Frequently Asked Questions

Commons Reasons Why 3rd Party Tags Do Not Display

AdButler requires that all 3rd party tags are secure, you will want to ensure that any 3rd party tag you are using starts with https://

What types of images are supported?

AdButler supports JPEG, PNG, GIF and WebP images.




Tracking & Statistics

Advanced AdButler

VAST Resources

Accounts & Billing

Settings & Customization

AdButler Integrations

AdButler Self-Serve

Developer Resources



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