Basic conversion tracking

A conversion is the ultimate goal of many ads. It's what you want the customer to do on the page to which they are taken after they click on your ad. There are different goals, and conversion will not be applicable to all ads. Examples of a conversion include a customer making a purchase, signing up for a newsletter, or entering a contest.

AdButler's basic conversion tracking is cookie-based - when a user clicks on one of your ad items, we add a cookie to their browser that will tell AdButler if that user ends up successfully completing a conversion.

However, just because a user clicked on an ad does not necessarily mean they will convert, or perform your desired action. To track the conversion, AdButler uses a snippet of code called a conversion tag.

The conversion tag should be placed on the page that loads AFTER a conversion is completed, such as a thank you or confirmation page. When the conversion tag is loaded into the user's browser, AdButler will check if the tracking cookie is present. If it is, AdButler will log the conversion.

How to get the conversion tag

  1. Go to the section of the relevant zone (Your AdButler > Publishers > Your Publisher > Your Zone), campaign (Your AdButler > Advertisers > Your Advertiser > Your Campaign), or ad item (Your AdButler > Advertisers > Your Advertiser > Your Campaign > Your Ad Item).
  2. Click on Get Zone Conversion Tag, Get Campaign Conversion Tag or Get Ad Item Conversion Tag in the right menu depending on the section you're in. The Conversion Tags window will appear.

The Get Zone Conversion Tag button

The Get Campaign Conversion Tag button

The Get Ad Item Conversion Tag button

  1. Copy the tag and add it to the code for the page that loads AFTER a conversion is completed, such as a thank you or confirmation page. You can also email the conversion tag from this window.

How to track conversion values and transactions

You can also track the Product ID, Transaction Value, and Conversion Value by adding their respective query parameters to the conversion tag.

These parameters are:


For example, if you wanted to add a Product ID of 1234, a Transaction ID of 001 and a Transaction Value of 99, your conversion tag will look like this:

<!-- [conversion] -->
<img src="" width="1" height="1" border="0" />
AdButler adds only one cookie per user. If a user clicks more than one of your ads, the older cookie will be replaced, and only the latest one will remain. In effect, multiple clicks will be recorded, but only the most recent ad click will be attributed to the conversion.

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