Serving third party ad tags

To serve ads from a third party ad provider such as AdSense, you need to use third party ad tags. You should also insert a tracking link macro into the ad tag provided by the third party if you want to track clicks for such ads. Otherwise you won't log any clicks, although AdButler can still track the impressions that your ads get.

Before following this guide, ask your ad provider where and how to insert AdButler's tracking link macro into their ad tag, and whether you need to insert TRACKING_LINK or TRACKING_LINK_ENCODED. You may also want to read Examples of Common 3rd Party Ad Tags to see how to add AdButler's tracking link macros in the ad tags of popular third party ad providers.

If you entered a JavaScript ad tag from AdForm, Ad Glare, Flash Talking, and Sizmek, or an INS or iframe tag from DoubleClick when creating an HTML/third party tag ad item, AdButler will give you the option to automatically enter the [TRACKING_LINK] or [TRACKING_LINK_ENCODED] macro to the appropriate spot in the tag.

How to add a third party ad tag in AdButler

  1. Get the third party ad tag from your ad provider, ensuring it contains a destination URL.
  2. Use a text editor to insert the appropriate AdButler tracking macro into the ad tag.
  3. Go to the section of the campaign where you will assign the third party ad (Advertisers > Your Advertiser > Your Campaign).
  4. Click Add Ad Item under the Ad Items table. The ad item type window will appear.
  5. Click Custom HTML / 3rd Party Tag. The New Ad Item settings page will appear.

Creating a Custom HTML/Third Party Tag ad item in AdButler

  1. Give the ad a name.
  2. Leave the Destination URL field blank.
  3. Paste the third party ad tag that you edited into the Raw HTML/Script field.
  4. Configure the other settings as needed, then click Save Ad Item.

You can now assign the campaign to a zone then send or place the zone tag on the publisher's site to serve the ad. Read our Quick Start Guide to learn how to assign a campaign to a zone and how to place zone tags.

If a third party is unable to deliver an ad, you can create a passback tag that will help you direct your request to another advertising source and avoid displaying a blank ad space. Read more about creating passbacks ...

3rd Party Ad Items

For Google AdSense Users: Use only regular JavaScript tags when obtaining zone tags that link to Google AdSense ads. Using iframes or asynchronous JavaScript tags is a violation of Google's policies, and can get your AdSense account banned. Also, refrain from using the "Preview" button in AdButler with AdSense ads. Third party ad servers, including AdButler, can only track impressions for Google AdSense ads. External click tracking for Google AdSense is a violation of Google's policies and is not available. Google AdSense does however track the clicks, so you can still get that data.

Can't find what you're looking for?

Send us an email

Visit the blog

For more ad serving tips, industry news and AdButler insights.