AdButler already has a wide range of targeting options that you can each use on their own or use in any combination. However, if you have access to your customers' data, you should also consider creating Audiences.

An Audience is a set of targeting filters that look for your particular set of customers and other visitors with similar attributes, making it more likely to tailor and match ads to actual people. But before you can configure Audiences, you must first upload and configure customer data in the User DB section.

The User DB section lets you configure and update User DBs, and create or edit Audiences. However, in this section, Audiences are listed under their specific User DBs. Go to Targets > Audiences to view all Audiences in one list.

In this guide, you will learn:

1. About Audience.
2. How to configure a User DB.
3. How to update a User DB
4. How to create an Audience
5. How to edit an Audience.

About Audiences

An Audience is a set of targeting filters based on a user database, or User DB for short. A User DB is a set of attributes based on actual user information.

User information can be one of six attribute types: text, number, phone number, email, date and time, or timestamp. This means you have a wide variety of user information that you can use for targeting.

Once you've uploaded and configured a User DB, you can create one or more Audiences out of it. You can then apply Audiences in your campaign and ad item assignments.

Back to top

Uploading and configuring a User DB

1. Go to User DB (Your AdButler > User DB).
2. Click New User DB. The New User DB window will appear.
3. Upload the CSV file that contains your customers' information.

4. Name the attribute that will be associated with each column (the type of user information) and select its attribute type.

5. Click Continue.
6. Enter a name for the user DB and select the column that holds the primary user identifier.
7. Click Save User DB. It may take a few minutes for user data to be uploaded.

You can now create Audiences based on this User DB.

Back to top

Updating a User DB

Go to the User DB section (Your AdButler > User DB) then click on the relevant User DB to add more or updated customer information and manage attributes.

1. Click Update User DB on the top right to upload a CSV file with user information.

2. Under the Attributes table, click + Add Attribute to add another attribute to the database.
3. Hover over the Edit/Delete column of an attribute to reveal an ellipsis icon.
   • Click on the icon then click Edit or Remove Attribute as needed.
   • Click Save after editing.

Back to top

Creating an Audience

1. Go to User DB (Your AdButler > User DB).
2. Click on the user db that you want to use.
3. Click the Audiences tab.
4. Click Add Audience. The Add Audience window will appear.
5. Enter a name for the Audience.

6. Click the switch at the far left of an attribute to apply that attribute in the target. You can use multiple attributes in one target.
7. Under Target, specify if the value should be equal or not equal to the target value.
8. Enter the target value of each applied attribute.
9. Click Save.

You can now apply this Audience to a campaign or ad item assignment.

Back to top

Editing an Audience

1. Go to the User DB section (Your AdButler > User DB).
2. Click on the relevant User DB.
3. Click on the Audiences tab.
4. Hover over the Edit/Delete column of an Audience to reveal a ... icon.

5. Click on the icon then click Edit or Remove as needed.
6. Click Save after editing.

Back to top