User DB

Targeting is an optional add-on to your AdButler subscription. For more information on adding add-ons, read How to change your subscription. Further, UserDB and Audiences are disabled by default. If you already have the Targeting add-on, please open a ticket from your AdButler dashboard and submit a request if you want us to enable them in your account.

AdButler already has a wide range of targeting options that you can each use on their own or use in any combination. However, if you have access to your customers' data, you should also consider creating Audiences.

An Audience is a set of targeting filters that look for your particular set of customers and other visitors with similar attributes, making it more likely to tailor and match ads to actual people. But before you can configure Audiences, you must first upload and configure customer data in the User DB section.

The User DB section lets you configure and update User DBs, and create or edit Audiences. However, in this section, Audiences are listed under their specific User DBs. Go to Targets > Audiences to view all Audiences in one list.

In this guide, you will learn:

  1. About Audience.
  2. How to configure a User DB.
  3. How to update a User DB
  4. How to create an Audience
  5. How to edit an Audience.

About Audiences

An Audience is a set of targeting filters based on a user database, or User DB for short. A User DB is a set of attributes based on actual user information.

User information can be one of six attribute types: text, number, phone number, email, date and time, or timestamp. This means you have a wide variety of user information that you can use for targeting.

Once you've uploaded and configured a User DB, you can create one or more Audiences out of it. You can then apply Audiences in your campaign and ad item assignments.

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Uploading and configuring a User DB

  1. Go to User DB (Your AdButler > User DB).
  2. Click New User DB. The New User DB window will appear.
  3. Upload the CSV file that contains your customers' information.
The information in the CSV file must be properly categorized in columns and should have at least one unique identifier per user. AdButler will use those columns to detect and categorize the user information you upload.
  1. Name the attribute that will be associated with each column (the type of user information) and select its attribute type.
You can toggle a column's Import switch if you don't want to create targets out of that column.

Configuring a user database in AdButler

  1. Click Continue.
  2. Enter a name for the user DB and select the column that holds the primary user identifier.
  3. Click Save User DB. It may take a few minutes for user data to be uploaded.

You can now create Audiences based on this User DB.

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Updating a User DB

Go to the User DB section (Your AdButler > User DB) then click on the relevant User DB to add more or updated customer information and manage attributes.

The editing options of a user database

  1. Click Update User DB on the top right to upload a CSV file with user information.
You can't edit which column to associate with an existing attribute in a UserDB. Make sure the column names in the new CSV file you're uploading are the same as the ones currently associated in the User DB. You can also add attributes that you can associate with new columns.
  1. Under the Attributes table, click + Add Attribute to add another attribute to the database.
  2. Hover over the Edit/Delete column of an attribute to reveal an ellipsis icon.
    • Click on the icon then click Edit or Remove Attribute as needed.
    • Click Save after editing.

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Creating an Audience

  1. Go to User DB (Your AdButler > User DB).
  2. Click on the user db that you want to use.
  3. Click the Audiences tab.
  4. Click Add Audience. The Add Audience window will appear.
  5. Enter a name for the Audience.

Creating an Audience in the User DB section of AdButler

  1. Click the switch at the far left of an attribute to apply that attribute in the target. You can use multiple attributes in one target.
  2. Under Target, specify if the value should be equal or not equal to the target value.
  3. Enter the target value of each applied attribute.
  4. Click Save.
You can also create Audiences in Targets > Audiences.

You can now apply this Audience to a campaign or ad item assignment.

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Editing an Audience

  1. Go to the User DB section (Your AdButler > User DB).
  2. Click on the relevant User DB.
  3. Click on the Audiences tab.
  4. Hover over the Edit/Delete column of an Audience to reveal a ... icon.

Editing an Audience in the User DB section in AdButler

  1. Click on the icon then click Edit or Remove as needed.
  2. Click Save after editing.
You can also edit Audiences in Targets > Audiences.

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