Auto refreshing zones for ad rotation

Enabling auto refresh in a standard zone allows the zone to rotate through the ads assigned to it at regular intervals while a viewer is on the page in which the zone is assigned.

You can set the time interval between refreshes and set a maximum number of times the zone will refresh. When the page is refreshed, the auto refresh counter will reset.

By default, auto refresh is disabled.

Zone refreshing is widely debated as an ad serving strategy and it is important that you use it with strong consideration. If zones are refreshed too frequently or indefinitely with the intent of driving up impressions, it could be considered a fraudulent serving practice.

How to enable auto refresh for ad rotation

  1. Go to the section of the relevant zone (Your AdButler > Publishers > Your Publisher > Your Zone).
  2. Click on Edit Zone Properties on the right menu. The Edit Zone window will appear.

How to enable ad rotation

  1. Under Refresh this zone every, enter your desired refresh period. Under Running at most, enter your desired number of refreshes.

Enabling auto refresh for ad rotation

We recommend enabling Unique Delivery alongside auto refresh if you want to make sure that an ad appears only once per page load. For more information, read Unique delivery.
  1. Click Save.

To disable auto refresh, revert both values in its field to zero.

AdButler logs an ad request each time a zone is refreshed.

Can't find what you're looking for?

Send us an email

Visit the blog

For more ad serving tips, industry news and AdButler insights.