VAST zones
In this guide, you will learn:
- How to create a VAST zone.
- How to assign campaigns to a VAST zone.
- How to get the zone link of a VAST zone.
How to create a VAST zone
- Go to the section of the relevant publisher (Your AdButler > Publishers > Your Publisher).
- Click Add Zone in the table of zones. The Create Zone window will appear.
- Click VAST.
- Enter a name for the zone.
- Click Create Zone. You will be taken back to the publisher's section, with the newly created zone added to the table of zones.
How to assign campaigns to a VAST zone
- Go the section of the relevant VAST zone (Your AdButler > Publishers > Your Publisher > Your VAST zone).
- Click on the Assign New button in the Assigned VAST Campaigns table. A list of eligible VAST campaigns will appear.
- Click on the VAST campaign you wish to assign. The assignment details page will appear.
- Select a serve method. For more information, read Serve method options. The rest of the assignment details will appear.
- Fill in the fields as needed. For more information, read Pacing & Schedule, Financial settings, Targeting, and Frequency Capping.
- Click Save Placement.
How to get a VAST zone link
You need to add the VAST zone's link into your VAST-compatible video player or content management platform to start serving ads.
- Go the section of the relevant VAST zone (Your AdButler > Publishers > Your Publisher > Your VAST zone).
- Click on Get Zone Link on the right menu. The Zone Link window will appear.
- Customize the fields as needed.
When you expect to receive VAST 4 ad pods, add the parameter &pod_ads=x
to the zone link, with x being the number of sequenced ads you expect to receive per response.
When you expect to receive VAST 4 ad buffets, add the parameter &buffet_ads=x
to the zone link, with x being the number of non-sequenced standalone ads you expect to receive per response.
Read section 3.3.1 of the VAST 4.2 specification for more information on ad pods and ad buffets.
- Copy the resulting zone link and add it to your video player or platform. You can also email it right from the Zone Link window.