VAST zones

VAST zones are used when you want to display video ads, either outstream, OTT, or into your existing video content such as pre-roll, mid-roll, or post-roll ads.

In this guide, you will learn:

  1. How to create a VAST zone.
  2. How to assign campaigns to a VAST zone.
  3. How to get the zone tag of a VAST zone.

How to create a VAST zone

  1. Go to the dashboard of the relevant publisher (Your AdButler > Publishers > Your Publisher).
  2. Click Add New in the table of zones. The Create Zone window will appear.
  3. Click VAST.

Creating a VAST zone

  1. Enter a name for the zone.
  2. Click Create Zone. You will be taken back to the publisher's dashboard, with the newly created zone added to the table of zones.

How to assign campaigns to a VAST zone

  1. Go the dashboard of the relevant VAST zone (Your AdButler > Publishers > Your Publisher > Your VAST zone).
  2. Click on the Assign New button in the Assigned VAST Campaigns table. A list of eligible VAST campaigns will appear.
  3. Click on the VAST campaign you wish to assign. The assignment details page will appear.
  4. Select a serve method. For more information, read Serve method options. The rest of the assignment details will appear.
  5. Fill in the fields as needed. For more information, read Pacing & Schedule, Financial settings, Targeting, and Activity limits.
  6. Click Save Placement.

How to get a VAST zone link

You need to add the VAST zone's link into your VAST-compatible video player or content management platform to start serving ads.

  1. Go the dashboard of the relevant VAST zone (Your AdButler > Publishers > Your Publisher > Your VAST zone).
  2. Click on Get Zone Link on the right menu. The Zone Link window will appear.

How to get a VAST zone link

  1. Customize the fields as needed. For more information on using a VAST zone as an OpenRTB endpoint, read AdButler OpenRTB Endpoints.
  2. Copy the resulting zone link and add it to your video player or platform. You can also email it right from the Zone Link window.

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