You can customize VAST ad serving by combining them with AdButler's targeting options. After creating one or more targets, you can manually pass the specific targeting parameters to AdButler by adding them to the VAST zone tag.

In this guide, you will learn:

1. How to add parameters to a VAST zone tag.
2. About the parameters that you can add to a VAST zone tag.

Adding parameters to a VAST zone tag

1. Go to the section of the relevant publisher (Your AdButler > Publishers > Your Publisher).
2. In the Zones table, click Get Tags on the far right column of the VAST zone. The Zone Tags window will appear.
3. Copy the zone tag.
4. Add the parameters after the ?, using & to separate multiple parameters.

Targeting parameters