Serve method options

When creating an assignment, there are two methods available to determine how the assignment will be served: fixed delivery and auction.

The fixed delivery method serves ads based on weight and quotas relative to other assignments. For more information on priority and weight, read Pacing & schedule.

The auction method submits a bid and will serve if it wins against other auction-based ads. The bids are entered as a cost per one thousand impressions (CPM).

In addition to competing against other direct sale ads, the auction method allows direct sale ads to compete against server-to-server and Open RTB auctions, maximizing the revenue potential of each impression.

The serve method cannot be changed after you save the assignment details. You must create a new assignment if you want to serve the campaign or ad item under a different method.

Can't find what you're looking for?

Send us an email

Visit the blog

For more ad serving tips, industry news and AdButler insights.