About zones

This article will teach you the basics of a zone. You will learn:

  1. What zones are.
  2. The difference between a fixed size zone and a dynamic zone.
  3. The different types of zones.
  4. How to create a zone.
  5. How to use a zone.

What is a zone?

A zone represents the space on a Publisher's website in which ads are shown, or "served". When creating a zone, you have to consider the size and the type of the ads that will be displayed in it.

Zone size: fixed vs. dynamic

A zone can have a fixed area, which is defined by width and height values in pixels. For example, a half-page ad usually has a dimension of 300 x 600 pixels. That means its zone must have the same dimensions. When creating a zone, you can easily choose from a range of commonly used zone sizes. You can also manually enter the zone's width and height in pixels. The important thing to remember is that a zone with a fixed size will accommodate only ad items with the same dimensions.

Alternatively, you can create a dynamic zone. As its name implies, a dynamic zone has no fixed size. It will accommodate ad items of any size and try to fit them in the site. For example, a dynamic zone can display one ad item in the desktop version of a website, then show a smaller ad item in the mobile version of the site.

Zone types

Similar to a zone's size, a zone's type must match the type of media or asset of the ad items that will be shown in that zone.

Standard Zone The most common zone type. For image ads, HTML/Rich-media, native ads, or third party scripts. Also used for programmatic setups.
Native Zone For native ads, including ones that can be rendered directly on the page.
VAST Ad Zone For VAST video and audio ads to display in a VAST-compliant media player.
Email Ad Zone For image ads in emails or newsletters.

How to create a zone

The Create Zone window in AdButler

You create and manage zones in the section of the publisher to which you want to serve ads.

  1. Go to the section of the publisher in which you want to create a zone (Your AdButler > Publishers > Your Publisher).
  2. Click Add Zone under the table of zones. The zone type selector will appear.
  3. Click on your desired zone type.
  4. Enter a name for the zone.
  5. Set the zone's size.
  6. Click Create Zone.

How to use a zone

A zone section in AdButler

A zone's section (Your AdButler > Publishers > Your Publisher > Your Zone) shows a graph of the impressions logged by the ads that have been served to that zone. You can change the period covered in the graph using the dropdown menu on the upper right of the graph.

A zone's section also contains interactive tables that show any campaigns, ad items and demand endpoints that are directly assigned to the zone, as well as any channels to which it is assigned. You can assign ad items and campaigns to the zone using the buttons above their respective tables.

We recommend using campaigns to indirectly assign ad items to a zone. Campaigns make it easy to manage multiple ads, they allow you to take advantage of AdButler's scheduling and targeting features, and yet they are easy to implement. We recommend adding an ad item directly inside a zone only if it's an in-house, default, or fallback ad. For more information, read About campaigns and Setting a default or house ad.

After creating a zone and assigning a campaign or ad item to it, you must send its zone tag to the publisher so you can start serving ads. A zone tag is a piece of code that is placed on the publisher's site or app. It requests for an ad from AdButler whenever someone visits the zone's page or app. Without the zone tag, the publisher's site or app can't reach out to AdButler, and AdButler has no way of knowing when or where to serve ads.

For more information, read About zone tags and Types of zone tag.

Publisher Zones



Can't find what you're looking for?

Send us an email

hello@adbutler.com

Visit the blog

For more ad serving tips, industry news and AdButler insights.