How to create a channel

This guide will show you how to create and use channels. You will learn:

  1. How to create a channel.
  2. How to assign a zone to a channel.
  3. How to assign a campaign to a channel.

These steps apply to both standard and VAST channels, except for their respective links in the left navigation menu.

Step 1: Create a channel

  1. Click on Channels on the left navigation menu. The Channels section will appear. If you want to create a VAST channel, click on VAST Channels instead.

The main Channels section in AdButler

  1. Click Add Channel. The Create Channel window will appear.
  2. Enter a name for the channel.
  3. Set the priority for the channel. This priority will apply to the entire channel, which means this will matter only if you have multiple channels assigned to the same campaigns.
  4. Click Save.

Step 2: Assign a zone to the channel

Standard zones can be assigned only to standard channels, while VAST zones can be assigned only to VAST channels.
  1. Go to the section of the channel to which you want to assign zones (Channels > Your Channel or (VAST Channels > Your VAST Channel).
  2. Click Add New above the table of assigned zones. The Assign Zones to Channel window will appear.
  3. Type the relevant publisher's name on the search box or click on the publisher dropdown menus on the left side of the window to search for the relevant zones.
  4. Click on the + sign beside a zone's name to select that zone. You can also click on the + sign beside a publisher name to quickly select all of that publisher's zones.

How to assign a zone to a channel in AdButler

  1. Repeat steps 3 and 4 as needed. The zones you selected will be listed on the right side of the window. You can deselect a selected zone by clicking on the red trash can icon that appears when you hover over the zone's name.

Deselecting a zone from the assign to channel window

  1. Click Assign Zones to Channel. You will be brought back to the channel section, where you will see that the table of assigned zones has been updated accordingly.

Step 3: Assign a campaign to the channel

Standard campaigns can be assigned only to standard channels, while VAST campaigns can be assigned only to VAST channels.
  1. Go to the section of the campaign you want to assign (Your AdButler > Advertisers > Your Advertiser > Your Campaign ).
  2. Click Assign to Channel above the table of channels. The Channel Assignment window will appear.
  3. Click on the radio button to the left of the channel name.

The Channel Assignment window in AdButler

  1. Click Select. The assignment page will appear.

Assigning a campaign to a channel

  1. Select a serve method. For more information, read Serve Method Options.
  2. The rest of the assignment details fields will appear. Fill them in as needed. For more information, read Pacing & Schedule, Financial settings, Frequency Capping, and Targeting.
  3. Click Save Campaign. You will be taken back to the campaign section, where you will see that the Channels table has been updated accordingly.

To unassign a campaign from a channel, simply click on the channel's name from the Channels table then click Unassign.

Campaigns that are assigned to channels will be served only to zones that have the same size; if there is no match, no ads will be served.
It is possible to assign a campaign to a channel more than once using different assignment configurations, but the statistics from each assignment will be combined.

You can assign as many campaigns and zones as you want to a channel. When you add a new zone to the channel, all your existing assignments and their settings will be automatically applied to that zone.

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