How AdButler Prevents False Statistics
How does AdButler ensure my impression and click data is correct?
AdButler has measures in place that allow us to:
1) actively detect and block known bad actors / sources with known poor reputations.
2) prevent request flooding, and ignore duplicate clicks.
3) evaluate all clicks for data tampering and ensure that stale clicks are not counted.
4) prevent publicly identifiable bot traffic, as well as evaluate/block undisclosed bot traffic.