Self-Serve: Creating a new Publisher Portal

This guide assumes that you have already created the publisher and placed the zone tags corresponding to the inventory you want to sell. For more information, read About Publishers.

Creating a new Self-Serve portal

  1. Click Self-Serve in the left navigation menu to see a list of active portals. This will be empty if you have not yet created any portal.

The Self-Serve section in AdButler

  1. Click on the New Publisher Portal button to view a list of eligible Publishers and the estimated amount of traffic each zone has available to sell.
The Available Traffic column will display No Available Estimates until AdButler has generated enough traffic information from the zone tag. We suggest that you place your zone tags on your site or app for at least 30 days before setting up your portal to get an accurate estimate.

Selecting a publisher for a Self-Serve portal in AdButler

  1. Click on the name of the relevant publisher. The Create Self-Serve Publisher Portal page will appear.

  2. Configure the portal as needed.

By default, Self-Serve portals offer order-based or auction-based inventory from the publishers you set up in your AdButler Dashboard. But you can also upgrade your account to allow you to create portals that lets advertisers place orders through Google Ad Manager. Contact our support team to upgrade your account.

The Self-Serve portal settings in AdButler

The Self-Serve order settings in AdButler

  1. Click Save.

You can still edit a portal's settings after creating it. The section below has details on the settings fields and options.

Portal Settings

The image that will be displayed on the top left navigation bar of the portal when your advertisers are logged in. If you leave it blank, only the portal name will be shown. (optional)

Portal Name

The name of the portal that is displayed to advertisers when they are logged in. By default, new portals are given the publisher's name. You can edit this if you want to display something different to your advertisers.

Portal Access

All portals have a domain name for advertisers to access, which is [portalname] You can enter whatever prefix you want for [portalname], as long as it hasn't already been used by another AdButler account.

You can also choose whether your portal is accessible to the public or invite-only. Public portals allow anyone with the URL to access the portal and create an account to place an order. Invite-only portals require you to manually invite a user via e-mail before they can view your inventory and place orders.

Support E-mail

A valid e-mail address that will be displayed to your advertisers for all support related inquiries. This email will also be used to receive all new order submissions and activity notifications related to orders.

You are responsible for providing support to your advertisers. AdButler will be able to help troubleshoot serving-related issues, but we do not correspond with your advertisers and are not responsible for any issues caused by overselling inventory or underperforming orders.


The timezone that will be used as the basis for the start and end times of all your orders. By default, this will be set to the same timezone selected in your AdButler Account Settings menu.

Order Settings

Automatic Order Approval

Whether to automatically approve or reject a new order if it has not been reviewed after a set number of days.

Minimum Order Value

Set the minimum dollar amount allowed for each order. (optional)

While this field is optional, its value cannot be lower than $3 (USD), because Stripe cannot process orders less than that amount.

Maximum Order Value

Set the maximum dollar amount allowed for each order. (optional)

Use Publisher Payout

Whether or not you can set different publisher payout schemes per zone.

Allow a Tracking Pixel

Whether or not advertisers can place a tracking pixel URL in their orders.

Show Inventory

Whether or not to show the estimated inventory in the portal. Available only for auction-based portals.

Allow Dayparting

Whether or not to allow advertisers to select specific hours of the day to serve. Available only for auction-based portals.

Enter up to two links (e.g. a link to your website, a Terms of Service page, etc.) that will be shown at the bottom of the portal. (optional)

Once you've configured your portal, you can now set up your inventory.

Can't find what you're looking for?

Send us an email

Visit the blog

For more ad serving tips, industry news and AdButler insights.