Account Setup and Dashboard Tour

Before you can create ad placements and campaigns, you’ll need to understand the navigation tree inside AdButler and create your first Publisher. This section will guide you through the setup process and provide a quick tour of the dashboard.

Understanding the Navigation Tree

AdButler organizes everything in a hierarchical structure for clarity and control:

• Publisher → Zones

  • A Publisher represents a website, app, or platform where ads will be displayed.
  • Zones are specific ad slots or placements under that publisher.

• Advertiser → Campaign → Ad Items (Creatives)

  • An Advertiser is the brand, product, or client whose ads you’re serving.
  • A Campaign groups together ad items with common targeting and delivery rules.
  • Ad Items (or creatives) are the actual ads—images, videos, or third-party tags.

Recommended Reading: Visit the Publisher Help Article to dive deeper into Publisher Configuration.

Creating Your First Publisher

1. From the left-hand navigation, click Publishers.
2. Click + Create Publisher (top-right).

3. Fill in the following details:

   • Name (e.g., "MyWebsite.com").
   • Domain (optional, but helpful for organizing multiple sites). This is also used when doing programmatic ad requests to various supply-side-platforms.

4. Click Save to create your publisher.

Recommended Reading: Visit the Zone Help Article to dive deeper into Zone Configuration.

Exploring Publisher Sections

After creating a publisher, you’ll see options for:

• Zones – Create and manage ad placements for this publisher.

Advertiser Structure

To serve ads, you’ll also need to create Advertisers and assign their campaigns:

1. Click Advertisers from the left-hand navigation.
2. Click + Create Advertiser.
3. Provide the advertiser’s name (e.g., “BrandX”).
4. Save, and then proceed to create a Campaign under that advertiser.

Recommended Reading: Visit the Advertiser Help Article to dive deeper into Advertiser Configuration.

Dashboard Overview

The dashboard menu is organized into these main sections: - Publishers – Your websites or apps. - Zones – Ad slots for each publisher. - Advertisers – Clients whose ads you’re serving. - Campaigns & Ad Items – The ads and rules under each advertiser. - Reports – Real-time performance data. - Settings & Users – Manage account preferences and team members.

Next, we’ll walk you through Creating Your First Zone under your publisher.