Creating Zones
A Zone is an ad placement container under a Publisher. It defines where ads will appear on your site or app (e.g., a 300x250 sidebar banner). After setting up a Publisher, the next step is to create your first Zone.
Steps to Create a Zone
- From the left-hand navigation, click Publishers.
- Select the publisher you just created.
- Click Zones in the publisher view.
- Click + Create Zone (top-right).
- Fill in the required details:
- Zone Name – A descriptive name (e.g., Homepage Sidebar 300x250).
- Ad Type – Choose the ad type:
- Standard (Image/HTML) – For regular display ads.
- Video (VAST) – For video ad placements.
- Native – For custom content or template-driven ads.
- Email – For ad serving inside email campaigns.
- Default Size – Specify ad dimensions (e.g., 300x250, 728x90).
- Zone Settings – Configure rotation, delivery rules, or a default creative.
- Click Save to create the zone.
Tip: Use clear naming conventions for zones (e.g., Homepage-Header-728x90) to easily identify placements when you’re working with multiple zones or publishers.
Recommended Reading: Visit the Zone Help Article for a full breakdown of Zone configuration.
Assigning the Zone to Your Publisher
When a new zone is created, it’s automatically linked to the publisher you’re working under.
From the Zones tab inside your publisher:
- You can view all zones linked to that publisher.
- You can edit existing zones or add new ones.
Getting the Zone Tag
- In the Zones list, locate your new zone.
- Click on the zone to open the Zone Overview page.
- Click Get Tag (top-right).
- Copy the generated JavaScript Tag (or select an alternative tag type such as iframe or direct link).
- Paste the tag into your website’s HTML where you want the ad to appear.
Tip: JavaScript tags are the recommended choice for most placements because they allow for advanced features like keyword targeting and data keys.
Recommended Reading: Learn more about Ad Tags and Placement Options in this Help Article.
Testing Your Zone
- After placing the tag on your website, refresh the page to verify that a default creative or blank ad space appears.
- If nothing displays, check:
- Placement of the tag (ensure it’s within a valid container).
- Browser console logs for JavaScript errors.
Note: A zone will remain empty until you assign a campaign and creative to it.
Next, we’ll guide you through Creating and Managing Campaigns, which link ads to your newly created zones.
