A Campaign is where you configure when, where, and how your ads (Ad Items) will run. Campaigns sit under Advertisers and act as the bridge between creatives and ad slots (Zones).

When to Create a Campaign

Create a campaign once you have:

• Defined an Advertiser (e.g., your client or brand).
• Chosen which Zones (placements) the ads will run on.
• Decided on timing, pacing, and targeting rules.

Campaigns let you control delivery speed, rotation, targeting, and scheduling.

Types of Campaigns

AdButler supports two main campaign types:

• Standard Campaigns – For image, HTML5/Rich Media, email, and native ad items. These can be assigned to standard or email zones.
• VAST Campaigns – For video ads using VAST tags. These can only be assigned to VAST zones and must be enabled in your account settings.

Steps to Create a Campaign

1. In the left-hand menu, click Advertisers, then select your advertiser.
2. Click + Add Campaign (or Add Campaign) at the top-right.
3. Choose your campaign type:
   • Standard – For display, email, or HTML ads.
   • VAST – For video ads (if enabled).
4. Enter a descriptive Campaign Name (e.g., BrandX Q3 Promo).
5. (Optional) Add a Roadblock Tag for exclusive on-page delivery.
6. (Optional) Add Trusted Redirect Domains if using third-party click macros.
7. Choose targeting and scheduling scope:
   • Apply to entire campaign, or
   • Apply per Ad Item (note: this cannot be changed later).
8. (Optional) Assign a Contract for advanced tracking.
9. Click Create Campaign to finalize.

Recommended Reading: Learn more about Campaign Configuration in the official guide.

Campaign Management Overview

Once created, the campaign page allows you to:

• Add or manage Ad Items (creatives).
• Assign the campaign to one or more Zones or Channels.
• Review performance with stats columns and live previews.

Assigning Campaigns to Zones (Placements)

1. In the campaign page, click Assign to Zone (or Assign to Channel) above the assignments table.
2. Select the applicable Zones (must match the type and size of the campaign).
3. Configure:
   • Serve Method – Even, As Fast As Possible, or Weighted.
   • Pacing & Schedule – Control delivery speed and timing.
   • Financial settings, Frequency Capping, or Targeting presets.
4. Click Save Assignment.

Monitoring Campaign Performance

• Use the Live Ad Preview to test ad delivery from the campaign.
• Customize table views to show:
  • Stats Columns: Impressions, viewable metrics, clicks.
  • Setup Columns: Dates, weights, assignment info.
• View calendar schedules to track active campaign periods per zone.

Campaign Best Practices

• Create unique campaigns for each promotion or date range.
• Avoid reusing campaigns—set up new ones to maintain clear, accurate reporting.
• Use descriptive names and notes for easier searchability and audit trails.

Next up: we’ll dive into Creating Ad Items (Creatives) with step-by-step setup for image, HTML5, VAST, and native ads.