Using AdButler Tags in Google Ad Manager

If you or your publisher uses Google Ad Manager as their display or video ad server, you may want to run AdButler Tags inside your instance of Google Ad Manager. AdButler is a certified Google 3PAS (3rd Party Ad Server) making this very easy to accomplish.

Within Google Ad Manager

  1. Sign in to Google Ad Manager.

  2. Click Delivery and then Creatives.

  3. Click New Creative.

  1. Type in the name of the advertiser whose creative you're adding. Each creative is associated with one advertiser.

  2. Click Third-party.

  1. Enter the name for your creative.

  2. Select to add a code snippet for standard ads

If the click-tracking macro was not automatically placed into the AdButler tag, replace CLICK_MACRO_PLACEHOLDER with the proper Google Ad Manager Click Macro
  1. Select the Target ad unit size where the creative should deliver. (Optional) Enter multiple Third-party impression tracking URLs.

  2. Click Save and preview the creative to ensure it’s serving properly.

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