How to make styled native wallpaper ads

Wallpaper ads are large display ads that take up the entire background of a page. Since the content is in the middle of the page in most sites, the most visible portions of the ad are usually the ones on the edges of the page. You can use native templates to create wallpaper ad items that are tailored to your needs.

A sample wallpaper ad

This feature requires the Enhanced Ads add-on. For more information on adding add-ons to your subscription, read How to change your subscription.

In this guide, we're going to create a simple wallpaper ad using a styled native ad template. This type of native template has only the HTML code. You must add the necessary JavaScript code and style element directly to your website to display the ad properly.

If you'd rather have all the necessary code (HTML, JavaScript and CSS) in the template, you should make your wallpaper ad using a custom native ad template instead. For more information on the differences between custom native ads and styled native ads, read About native ad templates.

Templates for custom native ad items are not compatible with styled native ad items, and vice-versa.

You will learn:

  1. How to create a template for a styled wallpaper ad. You can customize the sample code to fit your needs.
  2. How to create a styled wallpaper ad item once you have a styled wallpaper template.

How to create a styled wallpaper ad template

This template will require the user to provide the URL to where the image creative is hosted when creating the wallpaper ad item.

  1. Click Native Ad Templates in the left navigation menu to go to the Templates section.
  2. Click Add Native Ad Template in the Native Ad Templates table. The New Native Template window will appear.
  3. Click Styled. The New Native Ad Template page will appear.

Selecting a native template type

Templates for native (custom rendering/API) ad items are not compatible with native (styled) ad items, and vice-versa.
  1. Name the template then add an image URL variable. In our sample code, we called this variable ImageURL.

Creating a styled native wallpaper ad template in AdButler

You can save variables and use them in other templates. After adding a variable, click on the three dots at the far right of the variable fields then click Save Variable as Template. To use a saved variable, click Add Saved Variable while creating a native template.
  1. Enter the code in the HTML Template (Styled) field, then click Save Changes.

Here's the code we used in our example:

<a class="wallpaper">
    <img class="wallpaper-image" src="[%ImageURL%]">
</a>
<div class="wallpaper-close-button-container">
    <span class="wallpaper-close-button">×</span>
</div>
<div class="wallpaper-top-spacer"></div>

You can now use this template to create a styled wallpaper ad item.

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How to create a styled wallpaper ad item

Styled native ad items can be assigned only to Native zones, with or without custom rendering enabled.
  1. Go to the section of the relevant zone (Your AdButler > Publishers > Your Publisher > Your Zone) or campaign (Your AdButler > Advertisers > Your Advertiser > Your Campaign).
  2. Click Add Ad Item in the Ad Items table. The Add Ad Item window will appear.
  3. Click Native (Styled). The New Ad Item page will appear.

Creating a native (styled) ad item

  1. Select your wallpaper styled native ad template in the Template dropdown menu.
  2. Fill in the rest of the fields as needed, including the image URL. If you entered a destination URL, you can test it by clicking Open Destination URL to the right of the field.
  3. Click Save Ad Item.

Creating a styled wallpaper ad item in AdButler

At this point, you have finished setting up the ad item on the AdButler interface. You must now add the JavaScript and style element needed to display this ad properly directly to your website. Here's the sample code that we used in our example. You must replace the zone tags and zone class in the code with your own zone tags and zone class.

<!DOCTYPE html>
<html lang="en">
    <head>
        <style>
            .wallpaper {
                position: absolute;
                top: 0;
                left: 0;
                -webkit-mask-image: linear-gradient(to top, transparent 5%, black 95%);
                mask-image: linear-gradient(to top, transparent 5%, black 95%);
                width: 100%;
                height: 100vh;
                z-index: -100;
            }

            .wallpaper-image {
                width: 100%;
            }

            .wallpaper-close-button-container {
                position: absolute;
                top: 10px;
                right: 10px;
                cursor: pointer;
            }

            .wallpaper-close-button {
                width: 26px;
                text-align: center;
                display: inline-block;
                color: #ffffff;
                font-size: 22px;
                background: #000000;
                border-radius: 26px;
                user-select: none;
            }

            .wallpaper-top-spacer {
                height: 25vh;
                width: 100%;
            }

            .page-body {
                background-color: grey;
                width: 60vw;
                height: 100vh;
                margin: 0 auto;
            }
        </style>
    </head>
    <body>
        <!-- To Edit 1: Replace Zone Tags below here with your own -->
        <script type="text/javascript">if (!window.AdButler){(function(){var s = document.createElement("script"); s.async = true; s.type = "text/javascript"; s.src = 'https://servedbyadbutler.com/app.js'; var n = document.getElementsByTagName("script")[0]; n.parentNode.insertBefore(s, n);}());}</script>
        <div class="plc104303"></div>
        <script type="text/javascript">
            var AdButler = AdButler || {}; AdButler.ads = AdButler.ads || [];
            var abkw = window.abkw || '';
            var plc104303 = window.plc104303 || 0;
            (function(){
                var divs = document.querySelectorAll(".plc104303:not([id])");
                var div = divs[divs.length-1];
                div.id = "placement_104303_"+plc104303;
                AdButler.ads.push({handler: function(opt){ AdButler.register(######, ######, [0,0], 'placement_104303_'+opt.place, opt); }, opt: { place: plc104303++, keywords: abkw, domain: 'servedbyadbutler.com', click: 'CLICK_MACRO_PLACEHOLDER' }});
            })();</script>
        <!-- Replace Zone Tags above here with your own -->

        <div class="page-body">
            <!-- Place your website content here -->
        </div>

        <!-- Below script makes the close button function -->
        <script>
            AdButler.ads.push(function () {
                // To Edit 2: Update this class with your zone's class
                var zoneClass = 'plc104303';
                var wrapper = document.querySelector('.' + zoneClass);
                wrapper.addEventListener(AdButler.EVENTS.LOAD, function (e) {
                    var closeButton = document.querySelector('.' + zoneClass + ' .wallpaper-close-button');
                    closeButton.addEventListener('click', function () {
                        document.querySelector('.' + zoneClass + ' .wallpaper').style.display = 'none';
                        document.querySelector('.' + zoneClass + ' .wallpaper-top-spacer').style.display = 'none';
                        document.querySelector('.' + zoneClass + ' .wallpaper-close-button-container').style.display = 'none';
                    });
                });
            });
        </script>
    </body>
</html>

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