How to make ads with a text overlay

Advertisers often promote their services on client ads using a text or hyperlink overlay. You can easily create this in AdButler using native ad templates and native ad items.

A sample text overlay ad

In this guide, we're going to create a simple image ad with a hyperlink overlay. You're free to add other variables in your template and customize your overlay in your code.

How to create a text overlay native ad template

  1. Click Native Ad Templates on the left navigation menu to go to the Templates section.
  2. Click Add Native Ad Template in the Native Ad Templates table. The New Native Template window will appear.
  3. Select the type of native template that you want to create. The New Native Ad Template page will appear.
Templates for native (custom rendering/API) ad items are not compatible with native (styled) ad items, and vice-versa.
  1. Name the template and add the variables as needed. In our sample code, we have an Image Tag variable called Image and a Tracking Link variable called Tracking Link.
  2. Enter the code in the HTML/Script field, then click Save template.

Creating a text overlay native ad template

Here's the code we used in our example:

.parent {
.bottom-left {
    position: absolute;
    bottom: 8px;
    left: 8px;
a {
    color: black;
    font-size: 12px;
<div class="parent">
    <div class="bottom-left">
        <a href="" target="_blank">Ads By Company!</a>
        <a href="[%Tracking Link%]" target="_blank">[%Image%]</a>

How to create a native ad item with text overlay

  1. Go to the section of the relevant zone (Your AdButler > Publishers > Your Publisher > Your Zone) or campaign (Your AdButler > Advertisers > Your Advertiser > Your Campaign).
We recommend assigning native ad items to dynamic zones.
  1. Click Add Ad Items in the Ad Items table. The Add Ad Item window will appear.
  2. Click Native. The New Ad Item page will appear.
  3. Select your native ad template in the Template dropdown menu.
  4. Fill in the rest of the fields as needed. If you entered a destination URL, you can test it by clicking Open Destination URL to the right of the field.
  5. Click Save Ad Item.
Read About ad items for more on AdButler's ad item types and their parameters.

Creating an ad item with text overlay in AdButler

This is what our ad item will look like when it's served:

Sample ad with text overlay

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