How to make styled native billboard ads

Billboard ads are large horizontal ads. The IAB specification for fixed size billboards is 970 x 250. You can use native templates to create billboard ad items that are tailored to your needs.

A sample billboard ad

In this guide, we're going to create a simple billboard ad using a styled native ad template. This type of native template has only the HTML code. You must add the necessary JavaScript code and style element directly to your website to display the ad properly.

If you'd rather have all the necessary code (HTML, JavaScript and CSS) in the template, you should make your billboard ad using a custom native ad template instead. For more information on the differences between custom native ads and styled native ads, read About native ad templates.

Templates for custom native ad items are not compatible with styled native ad items, and vice-versa.

You will learn:

  1. How to create a template for a styled billboard ad. You can customize the sample code to fit your needs.
  2. How to create a styled billboard ad item once you have a custom billboard template.

How to create a styled billboard ad template

This template will require the user to provide the URL to where the image creative is hosted when creating the billboard ad item.

  1. Click Native Ad Templates in the left navigation menu to go to the Templates section.
  2. Click Add Native Ad Template in the Native Ad Templates table. The New Native Template window will appear.
  3. Click Styled. The New Native Ad Template page will appear.

Selecting a native template type

  1. Name the template then add an image URL variable for the image that will be in the ad. In our sample code, we called this variable ImageURL.
  2. Enter the code in the HTML Template (Styled) field, then click Save Changes.

Creating a styled native billboard template

Here's the code we used in our example:

<div class="billboard-container">
    <a target="_blank" href="[TRACKING_LINK]">
        <img class="billboard-image" src="[%ImageURL%]">
    <div class="billboard-close-button-container">
        <span class="billboard-close-button">×</span>

You can now use this template to create a styled billboard ad item.

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How to create a styled billboard ad item

  1. Go to the section of the relevant zone (Your AdButler > Publishers > Your Publisher > Your Zone) or campaign (Your AdButler > Advertisers > Your Advertiser > Your Campaign).
  2. Click Add Ad Item in the Ad Items table. The Add Ad Item window will appear.
  3. Click Native (Styled). The New Ad Item page will appear.

Creating a native (styled) ad item

  1. Select your billboard styled native ad template in the Template dropdown menu.
  2. Fill in the rest of the fields as needed, including the image URL. If you entered a destination URL, you can test it by clicking Open Destination URL to the right of the field.
  3. Click Save Ad Item.

Creating a styled billboard ad item

At this point, you have finished setting up the ad item on the AdButler interface. You must now add the JavaScript and style element needed to display this ad properly directly to your website. Here's the sample code that we used in our example. You must replace the zone tags and zone class in the code with your own zone tags and zone class.

<!DOCTYPE html>
<html lang="en">
            .billboard-container {
                position: relative;
                width: 970px;
                height: 250px;
                margin: 0 auto;

            .billboard-image {
                height: 100%;
                width: 100%;
                object-fit: cover;

            .billboard-close-button-container {
                position: absolute;
                top: 3px;
                right: 3px;
                cursor: pointer;

            .billboard-close-button {
                width: 26px;
                text-align: center;
                display: inline-block;
                color: #ffffff;
                font-size: 22px;
                background: #000000;
                border-radius: 26px;
                user-select: none;
        <!-- To Edit 1: Replace Zone Tags below here with your own -->
        <script type="text/javascript">if (!window.AdButler){(function(){var s = document.createElement("script"); s.async = true; s.type = "text/javascript"; s.src = ''; var n = document.getElementsByTagName("script")[0]; n.parentNode.insertBefore(s, n);}());}</script>
        <div class="plc104291"></div>
        <script type="text/javascript">
            var AdButler = AdButler || {}; = || [];
            var abkw = window.abkw || '';
            var plc104291 = window.plc104291 || 0;
                var divs = document.querySelectorAll(".plc104291:not([id])");
                var div = divs[divs.length-1];
       = "placement_104291_"+plc104291;
      {handler: function(opt){ AdButler.register(######, #######, [0,0], 'placement_104291_', opt); }, opt: { place: plc104291++, keywords: abkw, domain: '', click: 'CLICK_MACRO_PLACEHOLDER' }});
        <!-- Replace Zone Tags above here with your own -->

        <!-- Below script makes the close button function -->
   () {
                // To Edit 2: Update this class with your zone's class
                var zoneClass = 'plc104291';
                var wrapper = document.querySelector('.' + zoneClass);
                wrapper.addEventListener(AdButler.EVENTS.LOAD, function (e) {
                    var closeButton = document.querySelector('.' + zoneClass + ' .billboard-close-button');
                    closeButton.addEventListener('click', function () {
                        document.querySelector('.' + zoneClass + ' .billboard-container').style.display = 'none';

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