How to make styled native interstitial ads

Interstitial ads are pop-up ads that take up the viewer's screen for a few seconds before giving way to the content on a page or app. It can be as large as the entire viewable area of a page or app. You can use native templates to create interstitial ad items that are tailored to your needs.

A sample interstitial ad

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In this guide, we're going to create a simple interstitial ad using a styled native ad template. This type of native template has only the HTML code. You must add the necessary JavaScript code and style element directly to your website to display the ad properly.

If you'd rather have all the necessary code (HTML, JavaScript and CSS) in the template, you should make your interstitial ad using a custom native ad template instead. For more information on the differences between custom native ads and styled native ads, read About native ad templates.

Templates for custom native ad items are not compatible with styled native ad items, and vice-versa.

You will learn:

  1. How to create a template for a styled interstitial ad. You can customize the sample code to fit your needs.
  2. How to create a styled interstitial ad item once you have a styled interstitial template.

How to create a styled interstitial ad template

This template will require the user to provide the URL to where the image creative is hosted when creating the interstitial ad item.

  1. Click Templates in the left navigation menu. The Templates section will appear.
  2. Click Native Ad Templates. The Native Ad Templates subsection will appear.
  3. Click Add Native Ad Template. The New Native Template window will appear.
  4. Click Styled. The New Native Ad Template page will appear.

Selecting a native template type

  1. Name the template then add an image URL variable for the image that will be in the ad. In our sample code we called this variable ImageURL.

Creating a styled native interstitial ad template

You can save variables and use them in other templates. After adding a variable, click on the three dots at the far right of the variable fields then click Save Variable as Template. To use a saved variable, click Add Saved Variable while creating a native template.
  1. Enter the code in the HTML Template (Styled) field, then click Save Changes.

Here's the code we used in our example:

<div class="interstitial-container">
    <div class="modal-content">
        <div class="interstitial-image-container">
            <a target="_blank" href="[TRACKING_LINK]">
                <img src="[%ImageURL%]">
            <div class="interstitial-close-button-container">
                <span class="interstitial-close-button">×</span>

You can now use this template to create a styled interstitial ad item.

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How to create a styled interstitial ad item

  1. Go to the section of the relevant zone (Your AdButler > Publishers > Your Publisher > Your Zone) or campaign (Your AdButler > Advertisers > Your Advertiser > Your Campaign).
Styled native ad items can be assigned only to Native zones, with or without custom rendering enabled.
  1. Click Add Ad Item in the Ad Items table. The Add Ad Item window will appear.
  2. Click Native (Styled). The New Ad Item page will appear.

Creating a native (styled) ad item

  1. Select your interstitial styled native ad template in the Template dropdown menu.
  2. Fill in the rest of the fields as needed, including the image URL. If you entered a destination URL, you can test it by clicking Open Destination URL to the right of the field.
  3. Click Save Ad Item.

Creating an interstitial styled native ad item in AdButler

At this point, you have finished setting up the ad item on the AdButler interface. You must now add the JavaScript and style element needed to display this ad properly directly to your website. Here's the sample code that we used in our example. You must replace the zone tags and zone class in the code with your own zone tags and zone class.

<!DOCTYPE html>
<html lang="en">
            .interstitial-container {
                position: fixed;
                top: 0;
                left: 0;
                z-index: 1;
                width: 100vw;
                height: 100vh;
                background-color: rgba(0,0,0, 0.25);
                display: flex;
                align-items: center;
                justify-content: center;

            .interstitial-image-container {
                position: relative;

            .interstitial-image-container a img {
                max-width: 80vw;
                max-height: 80vh;

            .interstitial-close-button-container {
                position: absolute;
                top: 15px;
                right: 15px;
                cursor: pointer;

            .interstitial-close-button {
                width: 26px;
                text-align: center;
                display: inline-block;
                color: #ffffff;
                font-size: 22px;
                background: #000000;
                border-radius: 26px;
                user-select: none;
        <!-- To Edit 1: Replace Zone Tags below here with your own -->
        <script type="text/javascript">if (!window.AdButler){(function(){var s = document.createElement("script"); s.async = true; s.type = "text/javascript"; s.src = ''; var n = document.getElementsByTagName("script")[0]; n.parentNode.insertBefore(s, n);}());}</script>
        <div class="plc104312"></div>
        <script type="text/javascript">
            var AdButler = AdButler || {}; = || [];
            var abkw = window.abkw || '';
            var plc104312 = window.plc104312 || 0;
                var divs = document.querySelectorAll(".plc104312:not([id])");
                var div = divs[divs.length-1];
       = "placement_104312_"+plc104312;
      {handler: function(opt){ AdButler.register(######, ######, [0,0], 'placement_104312_', opt); }, opt: { place: plc104312++, keywords: abkw, domain: '', click: 'CLICK_MACRO_PLACEHOLDER' }});
        <!-- Replace Zone Tags above here with your own -->

        <div class="page-content">
            <!-- Insert your page content here -->

        <!-- Below script makes the close button function -->
   () {
                // To Edit 2: Update this class with your zone's class
                var zoneClass = 'plc104312';
                var wrapper = document.querySelector('.' + zoneClass);
                wrapper.addEventListener(AdButler.EVENTS.LOAD, function (e) {
                    var closeButton = document.querySelector('.' + zoneClass + ' .interstitial-close-button');
                    closeButton.addEventListener('click', function () {
                        document.querySelector('.' + zoneClass + ' .interstitial-container').style.display = 'none';

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