How to make styled native parallax ads

Parallax ads are ads that show only part of their content in their container. They reveal the other portions of the content as the viewer scrolls through the page. If the viewer scrolls down, the container pans down as well, and vice-versa. Parallax ads can contain an image or other HTML content. You can use native templates to create parallax ad items that are tailored to your needs.

A sample parallax ad

A sample parallax ad scrolled down

A sample parallax ad scrolled up

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In this guide, we're going to create a simple parallax ad using a styled native ad template. This type of native template has only the HTML code. You must add the necessary JavaScript code and style element directly to your website to display the ad properly.

If you'd rather have all the necessary code (HTML, JavaScript and CSS) in the template, you should make your parallax ad using a custom native ad template instead. For more information on the differences between custom native ads and styled native ads, read About native ad templates.

Templates for custom native ad items are not compatible with styled native ad items, and vice-versa.

You will learn:

  1. How to create a template for a styled parallax ad. You can customize the sample code to fit your needs.
  2. How to create a styled parallax ad item once you have a styled parallax template.

How to create a styled parallax ad template

This template will require the user to provide the URL to where the image creative is hosted when creating the parallax ad item. Our sample will have an image, but you should use the appropriate variable depending on the content that you want to use.

  1. Click Templates in the left navigation menu. The Templates section will appear.
  2. Click Native Ad Templates. The Native Ad Templates subsection will appear.
  3. Click Add Native Ad Template. The New Native Template window will appear.
  4. Click Styled. The New Native Ad Template page will appear.

Selecting a native template type

  1. Name the template then add an image URL variable. In our sample code, we called this variable ImageURL.

Creating a styled native parallax ad template in AdButler

You can save variables and use them in other templates. After adding a variable, click on the three dots at the far right of the variable fields then click Save Variable as Template. To use a saved variable, click Add Saved Variable while creating a native template.
  1. Enter the code in the HTML Template (Styled) field, then click Save Changes.

Here's the code we used in our example:

<div class="parallax-container">
    <div class="parallax" style="background-image: url('[%ImageURL%]')"></div>
    <div class="parallax-close-button-container">
        <span class="parallax-close-button">×</span>

You can now use this template to create a styled parallax ad item.

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How to create a styled parallax ad item

Parallax ads require adequate content above and below the ad for the full parallax effect to be seen.

  1. Go to the section of the relevant zone (Your AdButler > Publishers > Your Publisher > Your Zone) or campaign (Your AdButler > Advertisers > Your Advertiser > Your Campaign).
Styled native ad items can be assigned only to Native zones, with or without custom rendering enabled.
  1. Click Add Ad Item in the Ad Items table. The Add Ad Item window will appear.
  2. Click Native (Styled). The New Ad Item page will appear.

Creating a native (styled) ad item

  1. Select your parallax styled native ad template in the Template dropdown menu.
  2. Fill in the rest of the fields as needed, including the image URL. If you entered a destination URL, you can test it by clicking Open Destination URL to the right of the field.
  3. Click Save Ad Item.

Creating a styled native parallax ad item in AdButler

At this point, you have finished setting up the ad item on the AdButler interface. You must now add the JavaScript and style element needed to display this ad properly directly to your website. Here's the sample code that we used in our example. You must replace the zone tags and zone class in the code with your own zone tags and zone class.

<!DOCTYPE html>
<html lang="en">
            .parallax-container {
                position: relative;
                height: 200px;
                width: 1200px;
                overflow: hidden;
                margin: 0 auto;

            .parallax {
                height: 100%;
                width: 100%;
                background-attachment: fixed;
                background-position: center;
                background-repeat: no-repeat;
                background-size: contain;

            .parallax-close-button-container {
                position: absolute;
                top: 5px;
                right: 5px;
                cursor: pointer;
                margin: 0;
                display: flex;
                align-items: center;

            .parallax-close-button {
                width: 21px;
                text-align: center;
                display: inline-block;
                color: #ffffff;
                font-size: 18px;
                background: #000000;
                border-radius: 21px;
                user-select: none;

            .page-content {
                height: 800px;
        <div class="page-content"></div>
        <!-- To Edit 1: Replace Zone Tags below here with your own -->
        <script type="text/javascript">if (!window.AdButler){(function(){var s = document.createElement("script"); s.async = true; s.type = "text/javascript"; s.src = ''; var n = document.getElementsByTagName("script")[0]; n.parentNode.insertBefore(s, n);}());}</script>
        <div class="plc104346"></div>
        <script type="text/javascript">
            var AdButler = AdButler || {}; = || [];
            var abkw = window.abkw || '';
            var plc104346 = window.plc104346 || 0;
                var divs = document.querySelectorAll(".plc104346:not([id])");
                var div = divs[divs.length-1];
       = "placement_104346_"+plc104346;
      {handler: function(opt){ AdButler.register(######, ######, [0,0], 'placement_104346_', opt); }, opt: { place: plc104346++, keywords: abkw, domain: '', click: 'CLICK_MACRO_PLACEHOLDER' }});
        <!-- Replace Zone Tags above here with your own -->
        <div class="page-content"></div>
   () {
                // To Edit 2: Update this class with your zone's class
                var zoneClass = 'plc104346';
                var wrapper = document.querySelector('.' + zoneClass);
                wrapper.addEventListener(AdButler.EVENTS.LOAD, function (e) {
                    <!-- Below code makes the close button functional -->
                    var closeButton = document.querySelector('.' + zoneClass + ' .parallax-close-button');
                    closeButton.addEventListener('click', function () {
                        document.querySelector('.' + zoneClass + ' .parallax-container').style.display = 'none';

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