How to make custom native billboard ads
Billboard ads are large horizontal ads. The IAB specification for fixed size billboards is 970 x 250. You can use native templates to create billboard ad items that are tailored to your needs.
If you'd rather sanitize the template and have only HTML inside it, you should make your billboard ad using a styled native ad template instead. For more information on the differences between custom native ads and styled native ads, read About native ad templates.
You will learn:
- How to create a template for a custom billboard ad. You can customize the sample code to fit your needs.
- How to create a custom billboard ad item once you have a custom billboard template.
How to create a custom billboard ad template
This template will require the user to provide the URL to where the image creative is hosted when creating the billboard ad item.
- Click Templates in the left navigation menu. The Templates section will appear.
- Click Native Ad Templates. The Native Ad Templates subsection will appear.
- Click Add Native Ad Template. The New Native Template window will appear.
- Click Custom Rendering/API. The New Native Ad Template page will appear.
- Name the template then add an image URL variable for the image that will be in the ad. In our sample code, we called this variable ImageURL.
- Enter the code in the HTML Template (Custom Rendering) field, then click Save Changes.
Here's the code we used in our example:
<!DOCTYPE html>
<html lang="en">
<head>
<style>
.billboard-container {
position: relative;
width: 970px;
height: 250px;
margin: 0 auto;
}
.billboard-image {
height: 100%;
width: 100%;
object-fit: cover;
}
.billboard-close-button-container {
position: absolute;
top: 3px;
right: 3px;
cursor: pointer;
}
.billboard-close-button {
width: 26px;
text-align: center;
display: inline-block;
color: #ffffff;
font-size: 22px;
background: #000000;
border-radius: 26px;
user-select: none;
}
</style>
</head>
<body>
<div class="billboard-container">
<a target="_blank" href="[TRACKING_LINK]">
<img class="billboard-image" src="[%ImageURL%]">
</a>
<div class="billboard-close-button-container">
<span class="billboard-close-button" onclick="closeButton()">×</span>
</div>
</div>
<script>
function closeButton() {
document.querySelector('.billboard-container').style.display='none';
}
</script>
</body>
</html>
You can now use this template to create a custom billboard ad item.
How to create a custom billboard ad item
- Go to the section of the relevant zone (Your AdButler > Publishers > Your Publisher > Your Zone) or campaign (Your AdButler > Advertisers > Your Advertiser > Your Campaign).
- Click Add Ad Item in the Ad Items table. The Add Ad Item window will appear.
- Click Native (Custom Rendering/API). The New Ad Item page will appear.
Under Size, click Preset Size then select 970x250 - Billboard from the size dropdown menu.
Select your billboard custom native ad template in the Template dropdown menu.
- Fill in the rest of the fields as needed, including the image URL. If you entered a destination URL, you can test it by clicking Open Destination URL to the right of the field.
- Click Save Ad Item.
