What's the difference between an ad server, a DSP, an SSP, and all of the other technology in programmatic advertising? Read on to find out!
Header bidding is an advanced programmatic advertising technique. Learn all about how header bidding improves upon RTB in this guide.
RTB (real-time bidding) is a term that appears frequently in programmatic advertising. It has many uses, all of which can be learned here!
Ad networks and ad exchanges appear the same at a glance. Learn the difference with a deep dive into the history of programmatic advertising.
While many types of programmatic advertising exist, all of them function through the use of automation and algorithms in one way or another.
Third-party cookies have been a fundamental part of the internet for years. Learn how their removal impacts adtech and how to best prepare.