General Aug 30, 2022
Contextual Advertising: The Complete Guide & Companies List for 2022

Contextual advertising is one of the most beneficial cookieless ad serving techniques of the privacy-first era. Learn about all of the top companies that are developing new contextual advertising platforms and solutions.

General Jul 25, 2022
Contextual vs Behavioral vs Audience Targeting: A Full Comparison

Contextual and behavioral targeting are two popular methods of serving targeted ads which have been compared to one another ever since the release of Google’s behavioral ad...

General Jul 05, 2022
How Contextual Ad Targeting Works & its Benefits Explained [2022]

Contextual targeting is an advertising technique which aligns the content of a web page with the ads being served to it. Learn more about the benefits of this approach to ad targeting and how to pull it off by using a contextual management platform.

General 7 mins Jun 21, 2022
The Benefits of Self-Serve Advertising Platforms [for 2022 and Beyond]

Self-serve advertising is among the most popular forms of post-cookie advertising moving into 2021 and beyond. Find out why in this article.

General Apr 28, 2022
The Ultimate Starter Guide to Video Ad Serving & VAST [2022]

When it comes to online advertising, few mediums offer quite as many benefits as video. Learn all about video advertising, how video ad serving works, and what VAST is in this guide.

General Apr 14, 2022
What is OTT (Over-The-Top) vs CTV (Connected TV) Advertising?

OTT and CTV are two popular terms which are often used interchangeably in advertising. Learn about the differences between them, as well as the advantages they have to offer.

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