Remember when banner ads ruled the internet? Things have changed, dramatically. Static displays and interruptive video ads just don’t cut it anymore. Today’s users are savvier, quicker to skip, and more selective about what earns their attention.

All eyes are on reward-based video ads—especially ViewFi’s ViewPlay format. It’s not just about showing ads; it’s about rewarding attention, driving real engagement, and collecting valuable first-party data in a privacy-first world.

Let’s talk about why this shift matters and how AdButler is helping publishers get ahead of it.

Why Engagement is the New Ad Currency

Passive Views Are Out. Active Attention Is In.

Let’s face it: traditional ad formats have hit a wall. Whether it’s display fatigue or the rise of ad blockers, users are tuning out. The solution? Flip the script with an ad experience users actually want to be part of.

ViewFi’s ViewPlay format does exactly that. By rewarding users for watching and interacting with video content, it turns passive viewers into active participants.

Here’s what the numbers look likw:

• 8x higher interaction rates

• 3.5% average CTR (yes, really)

• 3x increase in positive brand sentiment

And it fits perfectly with AdButler’s mission to deliver ad tech that works with audiences, not against them.

First-Party Data: The New Competitive Edge

Third-Party Cookies Are Crumbling—What’s Next?

With privacy regulations tightening and cookies on the way out, publishers are under pressure to rethink how they collect audience data.

Enter ViewFi’s reward-based video ads: a format built for the privacy-first era. By encouraging voluntary interaction, these ads unlock consented, high-quality first-party data.

What does that mean for publishers?

• Smarter audience segmentation

• More personalized campaigns

• Better long-term advertiser ROI

First-party data is the fuel that will power the next generation of advertising—and our partnership with ViewFi puts that power in your hands.

One Click to Smarter Ads: Seamless Integration with AdButler

No Heavy Lifting Required

We know innovation shouldn’t come at the cost of complexity. That’s why we’ve made integrating ViewFi’s reward-based video ads as easy as possible.

Through your AdButler dashboard, you can:

• Launch ViewPlay ad campaigns in just a few clicks

• Monitor engagement and conversion metrics in real time

• Optimize performance with detailed analytics

And if you’re already working with ViewFi? You can now distribute ads through AdButler’s platform, giving you expanded reach and better monetization opportunities across the web.

Why This Partnership Is a Win for Publishers

More Value. Less Friction. Real Results.

Why does this matter for you?

Higher Engagement = Higher Revenue

Interactive ads consistently outperform traditional video formats, leading to better CPMs, more advertiser demand, and more dollars in your pocket.

Future-Proofed Data Collection

Reward-based video ads offer a privacy-safe way to collect first-party data, ensuring your ad strategy stays strong even as regulations evolve.

Flexible & Easy to Implement

AdButler’s user-friendly platform means you can test, tweak, and launch new campaigns without reinventing your workflow.

Fully Customizable, Fully Yours

ViewFi’s white-label solution ensures your reward-based video ads match your brand identity, so you keep your voice and your audience’s trust, wherever they are.

Ready to Evolve with Us?

With ViewFi’s ViewPlay format now part of the AdButler ecosystem, we’re doubling down on our commitment to helping you maximize engagement, earn more revenue, and build lasting advertiser relationships—all while respecting user privacy.

If you're ready to give your users a reason to watch and your revenue a reason to grow: reward-based video is the future.

And the future is here.