AdButler Blog
General 16 mins Mar 31, 2021
Ad Servers vs DSPs, SSPs, DMPs & CDPs: Differences Clarified

What's the difference between an ad server, a DSP, an SSP, and all of the other technology in programmatic advertising? Read on to find out!

General Apr 28, 2022
The Ultimate Starter Guide to Video Ad Serving & VAST [2022]

When it comes to online advertising, few mediums offer quite as many benefits as video. Learn all about video advertising, how video ad serving works, and what VAST is in this guide.

General Apr 14, 2022
What is OTT (Over-The-Top) vs CTV (Connected TV) Advertising?

OTT and CTV are two popular terms which are often used interchangeably in advertising. Learn about the differences between them, as well as the advantages they have to offer.

AdButler Software Updates Mar 21, 2022
New Monetization Opportunities To Brighten March 🌞💰

The release of a new contextual tagging solution, partnership program, and more are included in this month's spring update!

General Mar 17, 2022
A Deep-Dive on Retail Media Platform Solutions & Strategies for 2022

When you ask a retailer “what business are you in”, many are likely to respond by saying “selling goods to consumers”. Chances are high that if...

General Mar 02, 2022
How Companies Are Monetizing with Retail Media Advertising in 2022

The digital retail media sector is forecasted to grow by 27.8% year over year. Find out what's driving this staggering increase with this deep dive on retail media advertising.

AdButler Software Updates Feb 17, 2022
A Fun-Filled Winter Update For February! 💙🙌

An AdMonsters event, carbon neutrality, and more are being announced in this month's wintery update!

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