AdButler Blog
General 16 mins Mar 31, 2021
Ad Servers vs DSPs, SSPs, DMPs & CDPs: Differences Clarified

What's the difference between an ad server, a DSP, an SSP, and all of the other technology in programmatic advertising? Read on to find out!

General Nov 19, 2021
Publisher Strategies to Monetize AdBlock Users [for 2022 and beyond]

Ad blockers are used by over 40% of the internet, costing publishers a large portion of their ad revenue. Find out more about the steps you can take to monetize this portion of your web traffic.

General 7 mins Sep 15, 2021
The Benefits of Self-Serve Advertising Platforms [for 2022 and Beyond]

Self-serve advertising is among the most popular forms of post-cookie advertising moving into 2021 and beyond. Find out why in this article.

General 8 mins Jul 26, 2021
What are Google’s FLoC & FLEDGE Updates - Time to Prepare

The way ads are served online is slated to change with Google's FLoC and FLEDGE updates - learn about how to prepare for the Google birds!

General 18 mins Jul 07, 2021
The Programmatic Advertising Ecosystem Explained [The Complete Guide]

Programmatic advertising refers broadly to the automation of ad buying and selling. Master the programmatic ecosystem with our complete guide!

General 8 mins Jun 07, 2021
What is Contextual Advertising? How it works and its benefits explained

Contextual advertising is method of targeting ad placements towards content that matches an ad topic. Learn all about it in this guide!

General 13 mins May 25, 2021
What is an ad server? How ad serving works (in plain English)

An ad server decides which ads to display on a website. Learn how the full ad serving process works in this complete guide to ad servers.

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