AdButler Blog
General 16 mins Mar 31, 2021
Ad Servers vs DSPs, SSPs, DMPs & CDPs: Differences Clarified

What's the difference between an ad server, a DSP, an SSP, and all of the other technology in programmatic advertising? Read on to find out!

AdButler Software Updates Jul 28, 2022
A Sunshine-Filled Ad Serving Update for Summer 😎🏖️

Check out a critical change for Outlook email ads, VAST ad serving, content updates, and more in this summer platform update!

General Jul 25, 2022
Contextual vs Behavioral vs Audience Targeting - A Complete Overview

Contextual and behavioral targeting are two popular methods of serving targeted ads which have been compared to one another ever since the...

General Jul 05, 2022
How Contextual Ad Targeting Works and its Benefits Explained [2022]

Contextual targeting is an advertising technique which aligns the content of a web page with the ads being served to it. Learn more about the benefits of this approach to ad targeting and how to pull it off by using a contextual management platform.

General 7 mins Jun 21, 2022
The Benefits of Self-Serve Advertising Platforms [for 2022 and Beyond]

Self-serve advertising is among the most popular forms of post-cookie advertising moving into 2021 and beyond. Find out why in this article.

AdButler Software Updates May 30, 2022
An End-of-May Content Update to Master Your Ad Serving 📚🌦️

This month's update is focused on a series of content releases, including a new podcast production - read on to learn more!

General Apr 28, 2022
The Ultimate Starter Guide to Video Ad Serving & VAST [2022]

When it comes to online advertising, few mediums offer quite as many benefits as video. Learn all about video advertising, how video ad serving works, and what VAST is in this guide.

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