Learn how publishers, apps, and retailers monetize first-party data with an ad server through audience segments, direct deals, retail media, and targeted campaigns.

Learn how to run direct deals alongside programmatic without losing revenue. Discover the hybrid monetization strategy top publishers use.

Growing users but not revenue? Learn why mobile monetization plateaus and how to fix it with better inventory control and direct deals.

Learn how to turn your mobile app into a media network using a hybrid stack (mediation + ad server) to unlock higher-margin revenue.

Local NEWS Network expands its AdButler partnership with ScrnNow to connect 65 screens to national programmatic advertising demand

Learn how to connect user acquisition to monetization using first-party data, targeting, and inventory control to maximize revenue per user.