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General


General 5 mins Sep 24, 2026
How Broadcasters Are Packaging Video and Audio Into One Buy

Explore how broadcasters combine video and audio in one advertising buy, and what it takes to manage delivery, pacing, and reporting across both.

General 4 mins Sep 23, 2026
The Real Math Behind Switching Ad Servers Mid-Contract

Learn when switching ad servers mid-contract pays off, how to calculate migration costs, and what to measure before making the move.

General 4 mins Sep 21, 2026
Publishers Are Taking Their Ad Stack Back In-House. Here's Why.

Explore why publishers are rethinking control of their ad stack, what in-house monetization offers, and what it takes to make the switch work.

General 4 mins Sep 18, 2026
Ad Tech at DMEXCO 2026: What Actually Matters This Year

Explore the ad tech themes that matter at DMEXCO 2026: independent infrastructure, retail media, and broadcast-retail data. Meet AdButler in Cologne.

General 4 mins Sep 16, 2026
When to Start Holiday Marketing? Your Plan Before, During, and After Cyber Week

Wondering when to start holiday marketing? Explore ways to reach shoppers early, make Cyber Week count, and keep sales coming through December and beyond.

General 5 mins Sep 15, 2026
Unfair Truth: More Ad Tech Doesn't Create More Revenue. It Creates More Complexity.

More ad tech doesn't automatically mean more publisher revenue. Learn why simplifying the stack can improve control, efficiency, transparency, and monetization.


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