General


General 4 mins Feb 13, 2025
DOOH vs. CTV: Which Delivers More Value for Your Ad Bucks?

Debating between DOOH and CTV for your next campaign? Explore the pros, cons, and costs of each to see which channel offers the best bang for your ad budget

General 4 mins Feb 04, 2025
Prediction: Generative AI Will Enable Real-Time, Dynamic Ad Creatives at Scale

Discover how 2025 will be a turning point in AI-powered Dynamic Creative Optimization (DCO).

General 6 mins Jan 30, 2025
Making Sense of DSPs: A Beginner’s Guide to Advanced Demand-Side Platforms

Learn what a demand-side platform (DSP) is, how it works, and how it differs from ad networks in this beginner-friendly guide.

General 5 mins Jan 23, 2025
In-Store Retail Media Trends Shaping 2025

Discover how in-store retail media is evolving in 2025 with trends like augmented reality displays, QR-enabled screens, and smart carts.

General 3 mins Jan 16, 2025
Recap of CES 2025: The Future of Adtech is Here!

CES 2025 insights from our Head of Product, Rob Janes. From agentic AI to cars as ad platforms, discover how emerging technologies are shaping the future of advertising.

General 4 mins Jan 15, 2025
How AI is Changing the Game for Digital Ads: A Chat with AdButler’s CEO, Rajiv Khaneja

Learn from AdButler CEO Rajev Khaneja’s insights on the future of ad tech and how AI is revolutionizing digital advertising


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