General


General Apr 28, 2022
The Ultimate Starter Guide to Video Ad Serving & VAST [2022]

When it comes to online advertising, few mediums offer quite as many benefits as video. Learn all about video advertising, how video ad serving works, and what VAST is in this guide.

General Apr 14, 2022
What is OTT (Over-The-Top) vs CTV (Connected TV) Advertising?

OTT and CTV are two popular terms which are often used interchangeably in advertising. Learn about the differences between them, as well as the advantages they have to offer.

General Mar 17, 2022
A Deep-Dive on Retail Media Platform Solutions & Strategies for 2022

When you ask a retailer “what business are you in”, many are likely to respond by saying “selling goods to consumers”. Chances are high that if...

General Mar 02, 2022
How Companies Are Monetizing with Retail Media Advertising in 2022

The digital retail media sector is forecasted to grow by 27.8% year over year. Find out what's driving this staggering increase with this deep dive on retail media advertising.

General Feb 02, 2022
Google Replaces FLoC With Topics - What does it mean & what’s next?

On January 25th, 2022, Google announced the discontinuation of its proposed replacement for third-party cookies: FLoC (Federated Learning of...

General Jan 19, 2022
The Ultimate Starter Guide for Digital Audio Advertising in 2022

Why is audio worth your attention in 2022? Even if you're not an avid listener or producer of audio content online, this overview highlights audio's skyrocketing revenue potential.


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