Publishers and advertisers work together like PB & J. Find out everything you need to know about what each one adds to the ad tech sandwich!
An ad server decides which ads to display on a website. Learn how the full ad serving process works in this complete guide to ad servers.
Advertising technology (ad tech) is an umbrella term for the technology used to buy, sell & serve digital ads. Learn about ad tech here!
An ad tag is a snippet of code which coordinates ad serving by synchronizing details about ad requirements between ad tech platforms.
Demand-side platforms (DSP) are an important component of modern digital advertising. Find out all about how DSPs work with this guide.