General Jul 05, 2022
How Contextual Ad Targeting Works & its Benefits Explained [2022]

Contextual targeting is an advertising technique which aligns the content of a web page with the ads being served to it. Learn more about the benefits of this approach to ad targeting and how to pull it off by using a contextual management platform.

General 7 mins Jun 21, 2022
The Benefits of Self-Serve Advertising Platforms [for 2022 and Beyond]

Self-serve advertising is among the most popular forms of post-cookie advertising moving into 2021 and beyond. Find out why in this article.

General Apr 28, 2022
The Ultimate Starter Guide to Video Ad Serving & VAST [2022]

When it comes to online advertising, few mediums offer quite as many benefits as video. Learn all about video advertising, how video ad serving works, and what VAST is in this guide.

General Apr 14, 2022
What is OTT (Over-The-Top) vs CTV (Connected TV) Advertising?

OTT and CTV are two popular terms which are often used interchangeably in advertising. Learn about the differences between them, as well as the advantages they have to offer.

General Mar 17, 2022
A Deep-Dive on Retail Media Platform Solutions & Strategies for 2022

When you ask a retailer “what business are you in”, many are likely to respond by saying “selling goods to consumers”. Chances are high that if...

General Feb 02, 2022
Google Replaces FLoC With Topics - What does it mean & what’s next?

On January 25th, 2022, Google announced the discontinuation of its proposed replacement for third-party cookies: FLoC (Federated Learning of...

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