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General 4 mins Aug 27, 2025
Performance Marketing Meets AI: Stop Chasing Hype, Start Driving Results

Cut through the AI hype and discover how performance marketers are using AI to boost revenue, automate campaigns, and make smarter decisions.

General 4 mins Aug 20, 2025
AdButler Wasn’t Built to Beat Google—We Were Built Because Google Was Never Built for You

AdButler’s Head of Product, Rob Janes, weighs in on the DOJ vs. Google ruling, what it means for ad tech, and why publishers must reclaim control.

General 4 mins Aug 14, 2025
Stop Renting Attention. Start Owning It.

Stop renting your audience from tech giants. Learn why owning your media network puts you back in control and cuts out the middlemen—straight from Head of Product, Rob Janes.

General 3 mins Jul 30, 2025
Upper Funnel, Down-Funnel Wins: Why Discovery Still Drives the Sale

Upper funnel campaigns aren’t just for branding. See how advertisers use AdButler to connect discovery to conversions, lower CPAs, and drive full-funnel performance.

General 5 mins Jul 23, 2025
Let’s Talk First-Party Data: A Smarter, Cleaner Playbook for Advertisers

Build a winning first-party data strategy for digital advertising in a cookieless world. Discover how advertisers and publishers can collect, activate, and scale audience data

General 4 mins Jul 18, 2025
Cut the Skip, Keep the Viewer: How Rewarded Video Is Reshaping Engagement, Data, and Digital Ads

Insights from AdButler’s Rob Janes and ViewFi’s Chris Gale on Gamified Ads, Shoppable Content, and Why the Future of Video Advertising Is Reward-Based.


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