Key Takeaways

• AdButler now offers easy access to ViewFi’s high-engagement ViewPlay reward-based video ads across owned channels.

• ViewPlay drives meaningful user engagement, with metrics showing 8x higher engagement, 3.5% average CTR, and 5x greater conversion likelihood compared to standard video ads.

• Integration via AdButler enables media networks, commerce platforms, and publishers to deploy these interactive ads quickly and at scale.

• Reward-driven video formats capture first-party data, improving targeting, audience insights, and campaign ROI.

• AdButler supports ViewPlay across web, mobile, CTV, and other digital environments, making the format versatile for omnichannel campaigns.

• The partnership positions AdButler as a preferred distribution platform for ViewFi campaigns, expanding reach for advertisers and adoption for publishers.

• This collaboration emphasizes privacy-first, value-driven advertising, where user engagement is rewarded and measurable business outcomes are delivered.

Organizations building ad monetization strategies on their owned channels can now easily access ViewFi’s high-engagement video formats through AdButler’s platform, driving better performance, first-party data capture, and ROI.

April 10, 2025 — AdButler, a leading ad tech platform that empowers publishers, brands, and agencies to efficiently manage, deliver, and optimize digital advertising campaigns across multiple channels, announced a strategic partnership with ViewFi, the pioneer of reward-based video advertising.

Through this integration, ViewFi’s ViewPlay ad format has been officially certified within AdButler’s system, giving media networks, commerce platforms, and content publishers new ways to build more engaging and data-rich advertising experiences across their owned properties.

ViewFi’s ad formats are designed to drive meaningful engagement by rewarding users for active participation. Companies using ViewFi typically see an 8x increase in engagement rates, a 3.5% average click-through rate, and a 5x higher likelihood of user conversions compared to standard video ads.

Through the AdButler integration, digital media owners can now:

• Quickly activate ViewFi’s ViewPlay ad units across their channels via the AdButler dashboard.

• Enhance first-party data capture through interactive, reward-driven video experiences.

• Improve ad engagement, brand sentiment, and monetization outcomes with minimal setup.

• Access a scalable, performance-driven format that works across web, mobile, CTV, and other digital environments.

"Our focus at AdButler has always been helping organizations build sustainable, scalable advertising networks across their owned channels," said Rob Janes, Head of Product at AdButler. "ViewFi’s reward-based video format brings a new level of engagement and audience connection that advertising networks are increasingly looking for. We're thrilled to make this format easily accessible for anyone building their own ad solutions."

The partnership also establishes AdButler as a preferred distribution platform for ViewFi campaigns, enabling broader reach for ViewFi advertisers and easier adoption for AdButler’s diverse customer base of media owners, marketplaces, and niche content networks.

"Reward-based video ads represent the future of digital advertising—where engagement isn’t just a metric, but a mutual value exchange between brands and audiences," said Chris Gale, CEO of ViewFi. "Partnering with AdButler allows us to empower publishers with tools that boost revenue and build stronger, data-driven connections in a privacy-first world."

By joining forces, AdButler and ViewFi are helping companies of all sizes build next-generation advertising experiences that combine higher engagement, first-party data capture, and real business impact—a model built for the future of digital monetization.

FAQs

What is ViewFi’s ViewPlay?

A reward-based video ad format that incentivizes users to actively engage with ads, increasing attention and conversions.

How does the AdButler integration help?

Publishers can activate ViewPlay units directly in the AdButler dashboard, simplifying deployment across multiple owned channels.

Why use reward-based video ads?

They drive higher engagement, increase click-through and conversion rates, and improve first-party data capture for better targeting.

Which channels support ViewPlay through AdButler?

Web, mobile, CTV, and other digital environments.

Who benefits from this partnership?

• Publishers & Media Networks: Easier monetization and higher user engagement.

• Brands & Advertisers: Better ROI and measurable audience interactions.

• Commerce Platforms: Enhanced data-driven ad experiences on owned channels.

Why is this important for the future of digital advertising?

Reward-based video formats shift the model from passive impressions to mutual value exchanges—benefiting brands, publishers, and users alike.

How does this support privacy-first advertising?

All engagement and data collection rely on first-party signals, keeping campaigns compliant and respectful of consumer privacy.