General


General 7 mins Sep 15, 2021
The Benefits of Self-Serve Advertising Platforms [for 2021 and Beyond]

Self-serve advertising is among the most popular forms of post-cookie advertising moving into 2021 and beyond. Find out why in this article.

General 10 mins Aug 09, 2021
Addressable advertising & its importance explained

Addressable advertising allows advertisers to reach relevant audiences - but new addressability techniques will be required, soon.

General 8 mins Jul 26, 2021
What are Google’s FLoC & FLEDGE Updates - Time to Prepare

The way ads are served online is slated to change with Google's FLoC and FLEDGE updates - learn about how to prepare for the Google birds!

General 18 mins Jul 07, 2021
The Programmatic Advertising Ecosystem Explained [The Complete Guide]

Programmatic advertising refers broadly to the automation of ad buying and selling. Master the programmatic ecosystem with our complete guide!

General 89 mins Jul 01, 2021
Ad Tech Glossary: Digital Advertising Terms & Jargon to Know

Ad tech and digital advertising are riddled with acronyms, jargon, and slang terms. Master all of them with this complete ad tech glossary!

General 8 mins Jun 07, 2021
What is Contextual Advertising? How it works and its benefits explained

Contextual advertising is method of targeting ad placements towards content that matches an ad topic. Learn all about it in this guide!


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