AdButler and Industry Dive unveil a downloadable playbook to help organizations turn first-party data and owned audiences into advertising revenue.

Compare self-service and managed retail media, explore seven platforms, and choose the technology and operating model that fit your business.

Explore retail media’s evolution, lessons from Amazon and Walmart, and the infrastructure retailers need to build and scale their own networks.

Explore how restaurant apps, loyalty programs, kiosks, and digital screens create advertising opportunities—and what it takes to build a media business.

Learn what brand safety means, how it differs from brand suitability, and how to protect your campaigns without unnecessarily restricting reach.

Explore why AI shopping assistants need more than product listings and how retailers can connect commerce data, shopper needs, and relevant advertising.