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General


General 4 mins Nov 13, 2025
Retailers: This Holiday Season, Don’t Sleep on the Open Web. It’s Where Your Shoppers Actually Start

Discover why leading retailers and publishers are using AdButler to activate their first-party data and drive conversions across the open web this holiday season.

General 4 mins Nov 13, 2025
How to Switch or Set Up an Ad Server Without Losing a Dime in Revenue

Switch or set up an ad server without losing revenue. Learn how AdButler simplifies implementation, migration, and ad server integration

General 4 mins Oct 29, 2025
Retail Media in the Agentic Era: AI Isn’t Taking Over-It’s Taking Orders

How retailers and brands can adapt when AI agents start shopping for us and how AdButler keeps you in control.

General 5 mins Oct 29, 2025
Key Features to Look for in an Ad Server

What features matter most when choosing an ad server? Learn the must-have capabilities publishers need in 2025, from targeting and forecasting to pricing and performance.

General 4 mins Oct 15, 2025
AI, AI… Oh: The New Rules of Search and the Fight for Brand Independence

Explore how publishers, advertisers, and retailers can stay in control as AI transforms search and discovery. Learn how AdButler empowers brands to build independence.

General 4 mins Oct 15, 2025
Google Ad Manager vs. Independent Ad Servers: Which Is Right for You?

Comparing Google Ad Manager and independent ad servers? Learn the key differences in control, pricing, and flexibility and see why publishers in 2025 are choosing AdButler.


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