General 18 mins Aug 04, 2021
The Programmatic Advertising Ecosystem Explained [The Complete Guide For 2022]

Programmatic advertising refers broadly to the automation of ad buying and selling. Master the programmatic ecosystem with our complete guide!

General 8 mins Jul 26, 2021
What are Google’s FLoC & FLEDGE Updates - Time to Prepare

The way ads are served online is slated to change with Google's FLoC and FLEDGE updates - learn about how to prepare for the Google birds!

General 89 mins Jul 01, 2021
Ad Tech Glossary: Digital Advertising Terms & Jargon to Know

Ad tech and digital advertising are riddled with acronyms, jargon, and slang terms. Master all of them with this complete ad tech glossary!

General 7 mins Jun 01, 2021
Publishers vs Advertisers: What's the difference?

Publishers and advertisers work together like PB & J. Find out everything you need to know about what each one adds to the ad tech sandwich!

General 13 mins May 25, 2021
What is an ad server? How ad serving works (in plain English)

An ad server decides which ads to display on a website. Learn how the full ad serving process works in this complete guide to ad servers.

General 13 mins May 05, 2021
What is AdTech? Basics of The Ad Tech Ecosystem Explained

Advertising technology (ad tech) is an umbrella term for the technology used to buy, sell & serve digital ads. Learn about ad tech here!

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