General 10 mins Apr 28, 2021
What is an ad tag? The role of ad tags in serving ads

An ad tag is a snippet of code which coordinates ad serving by synchronizing details about ad requirements between ad tech platforms.

General 13 mins Apr 23, 2021
What is a Demand-Side Platform (DSP)? How DSPs Work Explained

Demand-side platforms (DSP) are an important component of modern digital advertising. Find out all about how DSPs work with this guide.

General 13 mins Apr 09, 2021
What is a Supply-Side Platform? How SSPs work explained

A supply-side platform (SSP) allows publishers to sell their ad space to users of demand-side platforms. Learn how SSPs work with this guide!

General 16 mins Mar 31, 2021
Ad Servers vs DSPs, SSPs, DMPs & CDPs: Differences Clarified

What's the difference between an ad server, a DSP, an SSP, and all of the other technology in programmatic advertising? Read on to find out!

General 8 mins Mar 26, 2021
What is Header Bidding? How Header Bidding Improves on RTB

Header bidding is an advanced programmatic advertising technique. Learn all about how header bidding improves upon RTB in this guide.

General 9 mins Mar 25, 2021
What is RTB? How the RTB process works in advertising

RTB (real-time bidding) is a term that appears frequently in programmatic advertising. It has many uses, all of which can be learned here!

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