General


General 8 mins Nov 19, 2018
The Publisher’s Guide to Black Friday and Cyber Monday

In this article, we will present few tips that can help publishers maximize their revenue on Black Friday and Cyber Monday as the holiday season begins.

General 7 mins Nov 08, 2018
Rate Card Importance and How to Create One

A rate card is fundamental to effectively selling your ad space inventory. We explain where they came from and what to focus on when creating yours.

General 6 mins Nov 08, 2018
Good Advertising: What's SSL?

Lately we’ve been getting lots of questions about what exactly SSL is, and how to turn it on for AdButler. I figured we’d get some easy info out there.

General 6 mins Nov 08, 2018
Should You Consider a Direct Sales Approach?

Direct ad sales are still an important aspect of creating a healthy revenue stream for your website and for building valuable advertising relationships.

General 3 mins Oct 26, 2018
3 minutes to understand the difference between Client-side and Server-side Header-bidding!

This article presents the differences between the two main header bidding methodologies, Client-side bidding and server-side bidding. Continue reading to discover the pros and cons of each method for publishers!

General 5 mins Oct 18, 2018
A 4-step guide to improving your Brand-safety online

2017 was a particularly eventful year for advertisers and publishers alike. After events of the magnitude of Facebook’s Cambridge Analytica Scandal or YouTube’s Ad-pocalypse,


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