Commerce Catalyst by AdButler

Proven Ad Infrastructure.
Reimagined for Media Networks.

AI-powered agents, real-time decisioning, and intelligent automation—layered on infrastructure already operating at global scale.

Optimize campaigns automatically. Generate insights instantly. Let AI handle the operational load—so your team can focus on growth.

Your data stays yours. AI runs at the tenant level—never shared, never cross-trained.

15+ AI agents already live across Commerce Catalyst

  • 01

    AI Decisioning

    Optimization

    Real-time optimization across campaigns, inventory, and pacing.

  • 02

    AI Agents

    Autonomy

    Build agents that manage reporting, campaigns, and workflows.

  • 03

    Instant Insights

    Intelligence

    Ask questions. Get answers. No dashboards required.

  • 04

    Automation Layer

    Operations

    Eliminate manual trafficking and repetitive tasks.

Already powering billions of decisions per month across active media networks.

The Reality

Scaling Media Networks Requires
More Than New Tools

Retailers and media networks don't just need modern interfaces — they need infrastructure that can handle billions of decisions, real-time delivery, and global scale without compromise.

That's where most platforms fall short.

They look new.
But underneath, they lack the depth required to truly scale.

Your Core Differentiator

Built on Infrastructure
That Already Scales

Commerce Catalyst is powered by the same core ad serving engine trusted by global enterprises for over two decades.

Billions

Ad decisions every month

20+

Years of proven reliability

APIs

Refined over two decades

We didn't replace the foundation.
We built on top of it.

A New Experience Layer
Purpose-Built for Media Networks

On top of this proven infrastructure, Commerce Catalyst introduces a completely reimagined experience designed specifically for retailers and media networks.

Simplified workflows
Modern UX designed around revenue
New data models for audiences, catalogs, and inventory

You get the scale of enterprise ad tech — with the usability of a modern platform.

The Experience Layer

A modern platform
built around how networks actually run.

Three pillars define the Commerce Catalyst experience. Hover any pillar to explore.

Pillar · 01 / 03
Purpose-Built UX

Simplified Where It Matters

Traditional ad serving workflows were designed for publishers. Commerce Catalyst reshapes that experience for retailers and media networks.

Inventory aligned to products and placements that matter
Campaigns focused on outcomes, not setup complexity
Interfaces designed for speed and clarity
Less friction. Faster execution.
AI Agents

Automation Built on Proven Systems

AI in Commerce Catalyst isn't layered on top of guesswork — it's built on top of infrastructure that already understands delivery, targeting, and optimization at scale.

Creative Agent

Generate and adapt assets automatically based on campaign goals and brand guidelines.

Asset Generation

Reporting Agent

Surface insights instantly — no manual report building required.

Insights Active

AdOps Agent

Optimize campaigns continuously — adjusting bids, pacing, and targeting in real time.

Pacing Secured
Workflows

From Insight to Action — Automatically

Combine agents into workflows that monitor, decide, and act in real time.

Example Workflow

1
Detect unmonetized inventory
2
Adjust campaign delivery
3
Generate new creative
4
Notify stakeholders

Or Build Your Own

Custom monitoring rules
Revenue protection workflows
Automated optimization strategies

This is automation designed for scale.

Semantic Intelligence

Smarter Matching Across Your Catalog

Commerce Catalyst enhances your product catalog with AI-driven semantic understanding. Moving beyond keyword matching enables stronger engagement and higher conversion rates.

Better product-to-ad alignment
More relevant targeting
Improved performance across campaigns

See performance across every dimension

Products
Audiences
Inventory

Identify opportunities faster

Underutilized inventory
High-performing segments
Revenue gaps
Revenue Intelligence

Clarity Into What Drives Revenue

Make informed decisions backed by real data.

Work With Existing Demand — Or Build Your Own

Commerce Catalyst integrates seamlessly with existing demand platforms like Skai, Criteo, and others. At the same time, it enables you to build your own self-service ecosystem — giving you more control and capturing more margin.

You don't have to choose one path. You can support both.

Built for What's Next —
Not What Came Before

Legacy Platforms

  • Built for publishers
  • Manual workflows
  • Limited self-service
  • Fragmented data
  • Black-box optimization

Commerce Catalyst

  • Built for media networks
  • AI-driven automation
  • Full self-service flexibility
  • Unified data layer
  • Transparent control

Modern Experience.
Proven Foundation.

Commerce Catalyst delivers the best of both worlds:

Infrastructure that has already proven it can scale
A modern platform designed for how media networks operate today

No trade-offs. No compromises.

Build on What Works —
And Scale What's Next.

Launch and grow your media network with a platform that combines proven performance with modern capabilities.

No commitment. No sales pitch. Just a conversation.