AdButler vs Epom: The Complete Ad Server Comparison
Both platforms offer ad serving, but AdButler delivers complete infrastructure for modern publishers and retailers.
Get newsletter ads editable after send, white-label self-serve portal, AI-powered contextual segments, and retail-media primitives—all on enterprise-grade infrastructure with 99.99% uptime and SOC 2 compliance.
TL;DR — When to pick each
Choose AdButler if you want:
- Newsletter/email ads with per-open logic and post-send creative updates (unique Email User IDs ensure each recipient sees fresh ads)
- White-label self-serve advertiser portal (branded checkout, payments, approvals—optionally bridges to Google Ad Manager)
- AI-powered Contextual Audience Segments (automatically categorize content and build targetable segments)
- Retail Media Network-ready with ProductDB + JSON Ad API (sponsored listings, catalog zones, shoppable video)
- First-party audience management with UserDB (upload customer attributes and target via API)
- Enterprise-grade infrastructure with transparent pricing from $179/mo
Choose Epom if you primarily need:
- •Ad server bundled with white-label DSP for programmatic buying
- •30+ pre-built rich-media ad templates
- •Plans starting at $250/mo
Solutions by Business Type
Publishers
Increase direct-sold yield and reduce operational overhead: post-send newsletter edits, contextual segments, frequency controls/roadblocks, white-label self-serve for long-tail demand.
What AdButler includes beyond Epom
Newsletter ads (editable after send)
Email User ID-based unique delivery + ad persistence lets you fix or rotate creative after send. Works with all major email service providers.
Self-serve advertiser portal (white-label)
Branded checkout, approvals, payments, reporting; optional order bridge to GAM.
Contextual Audience Segments
AI automatically scans your content to build targetable segments and tags. Analyze performance by keyword, category, and publisher. Fully exportable for external use.
Retail-media primitives
ProductDB + JSON Ad API for sponsored products & catalog zones; purpose-built JSON tags.
Shoppable video
VAST + native product companion side-card template.
First-party audiences (UserDB + Audiences)
Upload attributes, build audiences; apply in UI or via API.
Global cloud & compliance
99.99% uptime, SOC 2 Type II, SSO/SAML, multi-region residency.
AdBlock-resilient direct-sold
Ensure direct-sold ads reach your audience while respecting user experience—serve select placements as default content that common blockers don't flag.
Head-to-head comparison (practical takeaways)
| Area | AdButler | Epom | Takeaway |
|---|---|---|---|
| Delivery model | Complete ad server + robust APIs | Ad server + white-label DSP | Choose AdButler for direct-sold focus; Epom if you need DSP bundled. |
| Newsletter/email | Per-open logic; update after send (EUID + persistence) | Site emphasizes rich-media/web/app; newsletter flow not marketed | AdButler leads in newsletters. |
| Self-serve | Built-in, white-label portal (payments, approvals, reports; GAM bridge) | Self-serve programmatic (DSP) rather than a publisher's advertiser portal | Different "self-serve" scopes. |
| Contextual audiences | Contextual Segments + Tags (AI + UI analytics) | Targeting + 30+ templates; contextual-segments UI not highlighted | Packaged context vs manual keys/templates. |
| Retail-media | ProductDB + JSON Ad API (catalog zones, ad-source targets) | Ad server + templates; no ProductDB module advertised | Faster RMN MVP with AdButler. |
| Shoppable video | VAST + product companion side-card | VAST supported; shoppable side-card not advertised | Built-in pattern vs custom. |
| APIs | JSON ad serving, Reporting, Management, SDKs | REST/management & reporting APIs | Both have APIs; AdButler includes retail-ready primitives. |
| Infra & SLO | 99.99% uptime; multi-region | Performance emphasized; public PoP/SLO specifics vary | Procurement prefers explicit SLOs. |
| Pricing | From $179/mo (includes core features) | From $250/mo (includes DSP access) | Lower entry point; transparent pricing. |
Migration from Epom
Inventory map (Day 1)
Export your existing placements from Epom and create matching AdButler zones for web and newsletter inventory. Typical completion: 2-4 hours.
Newsletter migration (Week 1)
Switch to Email User ID-based tags for per-open logic and post-send updates. Test with a small subscriber list first, then roll out gradually. Zero disruption to existing campaigns.
Activate advanced features (Week 2+)
Launch Self-Serve advertiser portal, enable Contextual Segments for better targeting, and activate ProductDB for retail media—all without code changes. Expand capabilities as you grow.
Typical migration timeline: 2-4 weeks. Add new capabilities incrementally—no disruptive big-bang cutover required.
Trusted by 1,200+ Publishers
Trusted by Leading Publishers Worldwide
Join thousands of successful publishers who rely on AdButler's ad server technology
"Using AdButler's dashboard, we can now see an average click-through rate of around 3% on our sites. For our private store, this number is sometimes as high as 13%!"
Fairoza Hisham
E-commerce APJ Store Success Lead, HP
"After comparing workflows across different ad platforms, it quickly became clear that AdButler was easier to use, required fewer steps, and made our teams more efficient and less prone to error."
Andrew Snook
Director of Digital, Pattison Media
Frequently Asked Questions
Does Epom have self-serve for advertisers?
Epom's "self-serve" refers to their programmatic buying platform (white-label DSP). AdButler's self-serve portal is designed for your direct-sold advertisers to purchase your inventory—they can browse placements, buy campaigns, make payments, and track performance under your brand.
Can AdButler update newsletter ads after they're sent?
Yes. AdButler's Email User ID (EUID) system and ad persistence feature allow you to rotate or fix creative even after your newsletter has been delivered. Each recipient sees fresh ads when they open, and you can make updates without resending.
Do you support retail media and shoppable video?
Yes. AdButler provides ProductDB for managing product catalogs, JSON Ad API for native sponsored listings, catalog zones for targeting by product category, and VAST video with shoppable product companion cards.
Is AdButler fully white-label?
Yes. You can brand all dashboards and advertiser portals, use your own domain, and manage multiple tenants. Perfect for agencies, networks, and platforms that need a white-label solution.
What are the starting prices?
AdButler starts at $179/mo and includes core ad serving, reporting, and API access. Epom starts at $250/mo and includes their white-label DSP. Both platforms offer custom enterprise pricing for high-volume customers.
How long does migration typically take?
Most customers complete migration in 2-4 weeks. Inventory mapping takes 1-2 days, newsletter migration about a week with testing, and advanced features can be activated incrementally. No disruptive big-bang cutover required.
Can I run both platforms during transition?
Yes. Many customers run AdButler and their existing platform in parallel during migration to minimize risk. You can gradually shift inventory and campaigns at your own pace.
Do you offer migration support?
Yes. All customers receive migration support including technical documentation, implementation guidance, and dedicated support during onboarding. Enterprise customers get assigned technical account managers for hands-on migration assistance.
What's the typical ROI timeline?
Most publishers see measurable improvements within 30-60 days: increased email ad revenue from per-open delivery, reduced operational costs from automation, and new revenue from self-serve portal adoption. Retail customers typically launch sponsored products within 4-6 weeks.