AdButler vs Broadstreet
Broadstreet is popular with local and B2B publishers. AdButler gives you the same newsletter & reporting strengths—plus self-serve, contextual audiences, retail media, first-party targeting, and enterprise-grade controls in one platform.
TL;DR — When to pick each
Choose AdButler if you want:
- Newsletter/email ads with per-open logic and post-send updates (EUID)
- Self-serve advertiser portal (white-label; buy → pay → approve → live)
- Contextual Audience Segments (AI-driven categories/keywords + UI analytics)
- Retail-media via ProductDB + JSON Ad API (sponsored listings, catalog zones)
- UserDB first-party audiences (Audience targeting)
- Shoppable video (VAST + product side-card)
- Global cloud, 99.99% uptime, SOC 2 Type II, SSO/SAML
- Customization delivered by AdButler engineers
Choose Broadstreet if you want:
- Fast setup for local/B2B direct-sold publishers, rich ad formats, newsletter delivery, and automated client reporting with a light ops footprint.
What AdButler includes beyond Broadstreet
Head-to-head comparison
| Area | AdButler | Broadstreet | Takeaway |
|---|---|---|---|
| Delivery model | Complete ad server + robust APIs | Ad manager focused on direct-sold local/B2B | Platform vs manager focus |
| Newsletter/email | Per-open logic; update after send (EUID + persistence) | Newsletter zones via static code/RSS merge | AdButler enables post-send updates; Broadstreet offers straightforward delivery |
| Self-serve | Built-in, white-label portal (payments, approvals, reports; optional GAM bridge) | Not marketed as a public, branded self-serve portal on features/pricing pages | AdButler ships self-serve; confirm need with Broadstreet sales |
| Contextual audiences | Contextual Segments + Tags (AI, UI analytics) | Keywords/negative keywords workflows | Packaged context & analytics vs manual keys |
| Retail-media | ProductDB + JSON Ad API (sponsored listings, catalog zones) | Formats/reporting strong; no packaged ProductDB advertised | Faster RMN MVP with AdButler |
| Shoppable video | VAST + product companion side-card | Video formats via creative library; custom work for shoppable | Built-in pattern vs custom |
| APIs | JSON ad serving, Reporting, Management, SDKs | API available; tag v2 JS API; Prebid integration guide | Both have APIs; AdButler covers full server + retail primitives |
| Reporting | Advanced reporting + log-level exports | Automated client reporting across web/newsletters/sponsored | Broadstreet's reporting is a strength; AdButler adds BI-grade exports |
| Security/infra | SOC 2 Type II; 99.99% uptime; global cloud; SSO/SAML | Public site emphasizes features/support; no SOC 2/SSO claims published on features/pricing pages | If procurement needs audits/SSO, AdButler is ready |
| Pricing | Transparent; from $179/mo | Public plans from $299/mo | AdButler starts lower on entry tier; both scale up |
Migration from Broadstreet
Add capability now; no risky big-bang cutover
Inventory map
Export zones/placements, map to AdButler zones (web + newsletter).
Newsletter move
Swap to EUID-based tags for per-open logic + persistence; QA with a single test list.
Value-add modules
Turn on Self-Serve, Contextual Segments, and ProductDB to expand revenue beyond banners.
How AdButler maps to common workflows
Direct-sold
Allocator/fallback, sponsorships/roadblocks, pacing, frequency.
Newsletters
EUID, unique delivery, post-send updates; ESP-friendly.
Retail-media
Feed → ProductDB → JSON Ad API renderer.
Self-serve
SKUs, approvals, billing; white-label portals; optional GAM order bridge.
Compliance/IT
SOC 2 Type II, SSO/SAML, DPA, region selection, audit logs, SLA monitoring.