THIRD-PARTY AD SERVER

    Master Your Ad Delivery Across All DSPs

    Our enterprise-grade ad tags integrate seamlessly with any demand-side platform, giving you complete control over campaign delivery, creative updates, and performance metrics—all from a single platform.

    TRUSTED BY LEADING PUBLISHERS WORLDWIDE

    From major media companies to specialized content platforms

    Rolling Stone logo
    Variety logo
    eMarketer logo
    Blick logo

    INDUSTRY-CERTIFIED & INTEGRATED WITH LEADING PLATFORMS

    Industry Certifications
    Ad Formats

    Deliver Any Ad Format, Anywhere

    One platform for all your creative needs

    Go beyond basic banners with AdButler's comprehensive format support. From interactive rich media experiences to targeted display ads and immersive video campaigns—all delivered through a single, lightweight tag that any DSP can process without compatibility issues.

    Unlike competitors who limit your creative options, AdButler gives you the freedom to run exactly what your campaign demands, even switching formats mid-flight without new setups.

    Display
    VAST/VPAID
    Rich Media
    HTML5
    Email
    Native
    JSON
    adbutler-tag.js
    <script>
    // AdButler Third-Party Tag
    var AdButler = AdButler || ;
    AdButler.ads = AdButler.ads || [];
    var abkw = window.abkw || '';
    function initTag() {
    var params = {
    domain: 'adserver.example.com',
    zoneId: 123456,
    dsp: '${dspName}',
    tracking: { ... }
    }
    AdButler.ads.push({
    handler: 'script',
    opt: params
    });
    }
    initTag();
    </script>
    Load time: 0.01s
    Ad Tag

    One Tag, Unlimited Possibilities

    The most powerful ad tag in the industry

    AdButler's proprietary tag technology ensures lightning-fast delivery (avg. 0.01s) while giving you capabilities that other platforms simply can't match:

    Real-time creative updates

    Swap assets instantly without retrafficking

    Dynamic targeting parameters

    Pass unlimited data points for precision targeting

    Cross-DSP compatibility

    Works flawlessly with every major platform

    Built-in fallbacks

    Guarantee 100% delivery even when primary creative fails

    Advanced tracking

    Capture viewability, engagement, and conversion metrics

    Stop juggling multiple tags or rebuilding campaigns for different platforms. With AdButler, deploy once and manage everywhere.

    Campaign Management

    Campaign Management That Saves Hours, Not Minutes

    Simplify complex workflows without sacrificing control

    AdButler transforms chaotic campaign operations into a streamlined process. Our intuitive dashboard lets you manage campaigns across multiple DSPs from a single control center:

    Set up campaigns in under 3 minutes

    Apply sophisticated targeting rules with a few clicks

    Schedule delivery with precision dayparting

    Adjust creative rotation and weights on the fly

    Clone successful campaigns with one-click duplication

    The result? Your team spends less time on tedious trafficking tasks and more time optimizing performance and strategy.

    Campaign Dashboard

    All DSPs
    DV360
    The Trade Desk
    Xandr
    Active
    Impressions
    CTR
    Status
    Active
    Impressions
    CTR
    Status
    Active
    Impressions
    CTR
    Status
    + New Campaign
    Reporting

    Analytics That Drive Performance Gains

    Beyond basic metrics to actionable intelligence

    Standard reporting tells you what happened. AdButler's advanced analytics tell you why—and what to do next. Our comprehensive reporting suite delivers:

    1.

    Real-time performance data across all campaigns and platforms

    2.

    Custom report builder with 40+ metrics and unlimited dimensions

    3.

    Automated delivery to stakeholders on your schedule

    4.

    Log-level data exports for integration with BI tools like Tableau and Power BI

    5.

    Comparison tools to benchmark performance across creatives, placements, and DSPs

    Make smarter optimization decisions with performance data that reveals true campaign insights.

    White Labeling

    Your Brand, Powered By Our Technology

    Create your own ad management platform

    Deliver a premium experience to clients and partners with AdButler's extensive white-labeling capabilities:

    Complete brand customization

    Your colors, logo, and design elements

    Custom domain integration

    Serve from your own domain with our backend power

    Tailored user permissions

    Control exactly what your advertisers can see and manage

    Branded reporting

    Deliver professional analytics with your identity

    Customizable interface

    Adjust the dashboard to highlight what matters to your business

    Transform AdButler into your company's proprietary ad technology without costly development.

    YOUR BRAND

    Dashboard
    Campaigns
    Reporting
    Settings
    Custom Theme

    Trusted by Leading Publishers Worldwide

    Join thousands of successful publishers who rely on AdButler's ad server technology

    Sony logo
    Kogan logo
    Carrefour logo
    Nestle logo
    "Using AdButler's dashboard, we can now see an average click-through rate of around 3% on our sites. For our private store, this number is sometimes as high as 13%!"
    Fairoza Hisham profile

    Fairoza Hisham

    E-commerce APJ Store Success Lead, HP

    "After comparing workflows across different ad platforms, it quickly became clear that AdButler was easier to use, required fewer steps, and made our teams more efficient and less prone to error."
    Andrew Snook profile

    Andrew Snook

    Director of Digital, Pattison Media

    G2
    4.8/5
    Capterra
    4.7/5

    Join The Most Innovative Ad Operations Teams

    Discover why 10,000+ ad professionals trust AdButler to power their third-party ad operations

    Whether you're looking to increase operational efficiency, improve campaign performance, or create new revenue opportunities, AdButler's third-party ad server provides the technology foundation you need to succeed.