General


General 5 mins May 12, 2017
How Do Banners Work?

Banners are the lifeblood of our industry. But internet banners aren’t just the images you see, they're the whole system.

General 5 mins May 12, 2017
Email Ads And The User ID Macro

Serving email ads is almost exactly the same as any other ad serving we do. We even have the same zone tag button.

General 3 mins May 12, 2017
What Our Prebid Adapter Means

Last week, we expanded by launching a Prebid.js header adapter. Today, I want to talk about when you might use our adapter.

General 5 mins May 12, 2017
Moving From DFP to AdButler

Google’s DoubleClick for Publishers (DFP) is the vanilla ad server. Almost anyone who works in online advertising has worked with it...

General 6 mins May 12, 2017
Good Advertising: Making Ads Fast

There are rules out there for what makes ‘Good Advertising’. One of those is to keep things fast. Here's how.

General 7 mins May 12, 2017
Where Does CPM Come From?

Advertising is one of the oldest industries out there, but where do our terms come from? What does CPM mean?


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