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General


General 3 mins Oct 26, 2018
3 minutes to understand the difference between Client-side and Server-side Header-bidding!

This article presents the differences between the two main header bidding methodologies, Client-side bidding and server-side bidding. Continue reading to discover the pros and cons of each method for publishers!

General 5 mins Oct 18, 2018
A 4-step guide to improving your Brand-safety online

Protect your brand reputation online with 4 actionable brand safety strategies, including blacklisting, PMPs, and smarter publisher selection.

General 5 mins Oct 01, 2018
The ultimate guide to maximizing your revenue as a publisher!

Learn how you can use Header bidding, Native Advertising Anti-Ad-Blockers and your primary data in order to increase your revenue as a publisher!

General 5 mins Aug 20, 2018
What Are Native Ads And How Can You Use Them?

31% of consumers surveyed said they are more likely to buy from a brand after seeing native ads. We'll show you how to get started with AdButler.

General 7 mins Apr 30, 2018
Good Advertising: Ad Format Recommendations

When building ads, you want them to be the best they can be. Setting limits on the format is the first step of doing that.

General 7 mins Apr 18, 2018
Five Reasons To Get Yourself An Ad Server

Image this. You’ve finally taken the big step: monetizing your website. Things went great, and now they're not. You need an ad server.


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