Choosing the right subscription

AdButler has multiple subscription tiers that are priced according to the number of ad requests we receive, as well as the features that are included with the tier.

Each time our server receives a call for an ad (such as through a page load or call script) we count that as an ad request and apply it toward your current billing cycle.

If a zone is set to refresh automatically, an ad request is logged each time the zone is refreshed. We recommend that you set a limit on refreshing zones to avoid excessive requests.

Viewing your current subscription details

To view your current subscription details, including your availed add-ons:

  1. Log in to your account as the administrator.
  2. Click on Settings on the left navigation menu. The Settings page will appear.
  3. Click on Subscription Plans. Your subscription details will appear.

How to estimate your usage

A good way to determine the best tier for your business is to figure out the number of page hits you expect to receive, multiplied by the number of ads you expect to deliver on each page. If you are sending ads to a third party, we recommend that you request their estimated number of impressions so that you can anticipate your monthly needs.

For example, you are going to display ads to a website that generates 10,000 unique hits per month, and you plan to deliver two ads to that website every time its page is refreshed. Your estimate monthly ad requests will then be 20,000.

The Subscription tiers

Below is an overview of our subscription tiers. We highly recommend that you read our pricing page or consult with our support team to help you choose the right subscription tier and add-ons for your needs.

Essentials tier

A great low-volume solution for when you are setting up your account, anticipating reduced traffic, or serving about 1 million ad requests per month.

Standard tier

For businesses that expect to serve about 10 million ad requests per month. It also adds:

  • The ability to serve VAST and audio ads
  • Third party pixel tracking
  • Conversion tracking
  • Grouping zones into channels
  • Access to the AdButler mobile SDK

Advanced tier

For businesses that expect to serve about 50 million ad requests per month. It has everything that's included in the Standard tier, along with:

  • The ability to serve HTML5/rich media ads, JSON ads, and native ads
  • A sandbox account for testing
  • API access
  • Programmatic advertising options
Essentials and Standard subscribers can also get API access, programmatic advertising options, and enhanced ad formats by enabling them as add-ons on their account.

The Enterprise tier

If you have custom needs or a significant level of traffic on your site, we encourage you to get in touch with our sales team to discuss a customized plan that fits your business.

When in doubt, reach out! Our sales team will help you determine the right fit for your business. Phone us toll-free (North America) at 1-877-345-9839 or send an e-mail to

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