Ad item types

Depending on the type of ad you are serving, you will need to choose the correct ad item type. Ad items can be created directly within Publisher zones, or within Advertiser campaigns. Learn more about ad items here...

Image Ad items

Image Ad items are used to serve static image formats, such as jpg, png, or gif. They are delivered a basic HTML image tag wrapped in a hyperlink a tag to direct clicks.

Flash Ad items

Although Flash is now depreciated, AdButler still provides legacy support for serving Flash ads. While we still allow you to serve Flash-based ads, they may not serve properly or may be blocked depending on the browser. Flash ad items will not serve on any mobile device.

As of 2015, modern browsers have initiated a program to cease support for Flash Ad items and AdButler will also cease support in the future as well. While we still allow you to serve Flash-based ads, they may not serve properly or may be blocked depending on the browser.

HTML5 / Rich Media Ad items

An HTML5 / Rich Media Ad item is an IAB compatible HTML5 ZIP archive which includes an HTML file and any scripts or media used to display the ad.

All HTML5 Zip files being uploaded to AdButler are limited to a maximum of 200 files.

Custom HTML / 3rd Party Tags

This option lets you enter a custom block of code or script to be passed along to a zone tag for display. This can be useful for: * inserting a 3rd-party tag to display ads from exchanges or outside sources (DFP, Atlas, Open X, etc.) * creating a text-based or video/text ad with additional inline styling options or custom script functions

Read more about serving 3rd-party ad tags...

VAST Ad items

VAST Ad items are video ads specifically designed to be played within a video player. VAST format allows AdButler to track exact metrics of user behaviour, such as how long someone watched the ad or if they muted it. VAST is the recognized format of video ads, and we are proud to support VAST 2.0 in AdButler.

Read more about creating VAST ad item...

Email Ad items

Email ads are a quick and easy way to get your creative to a guaranteed audience. AdButler's email zone is designed to work with both web and desktop clients, and records unique impressions even with modern email's tendency to cache. You can find general steps below to implement an email ad item, and our MailChimp guide here.

Email Ad Zones can only accept the image ad item type, and cannot have any targeting. This is a limitation of how email fundamentally works, and how servers interact with email.

Text ad items

Text ad items are a simple, text-only ad that offers simple styling options. They contain a headline that serves as the hyperlink to the destination URL, a block of body text, and an optional display URL (can be different from the actual click-through URL).

You can also use a Custom HTML ad item to serve text ads which offers more control over how a text ad is styled with inline CSS.

Affiliate Links

Below are the general steps for creating a basic affiliate link in AdButler. You may want to follow these steps to track affiliate links on a website such as Facebook.

Our method will allow you to track clicks, but not impressions. If you are using Facebook, this is a limitation of Facebook's policies.
  1. In the Advertiser Campaign or Zone of your choosing, click on "Add New..." under Ad items.
  2. Select "Image Ad item" from the Ad item Type list.
  3. Specify a name for the ad, as all ad items need names.
  4. Specify a "Destination URL", where you want the ad item to send a user after a click. This can be left blank.
  5. Enter the location of a placeholder image (or select from Media Library). The image could be representative of the advertiser and campaign for your reference
  6. Set the target window to "new".
  7. Configure the other settings and save.
  8. Assign the campaign to an applicable Publisher's zone (if you created the ad item in a campaign and not a zone).
  9. On the Zone page, click "Get Zone Tags".
  10. Place this zone tag code in a closed environment, such as a development website or local HTML document.
  11. Open the page and right-click and select "Copy Link Address" on the creative. Use this link in your Facebook post or elsewhere to track clicks. You can also use conversion tags, available from the zone page, to achieve a similar effect.
You can shorten your affiliate link with a service like

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