About assignments

To serve a campaign or an ad item in AdButler, you need to assign it to a zone or a channel. While doing so, you must specify how your ads will be served. The assignment includes settings such as how frequently an ad should be served, when it should be stopped serving, what priority that ad receives against other ads, which audiences to target, and any financial statistics to include as impressions or clicks are recorded.

Ad Item Assignments

When you create an ad item directly inside a zone, you will immediately configure its assignment details. The details specified in an ad item assignment are applied exclusively to that ad item.

Ads created within a zone cannot be assigned to other zones. We recommend creating an ad item directly within a zone only for fallback or house ads. For more information, read Setting a default or house ad.

Creating an ad item within a zone

Campaign Assignments

When you create a campaign, you will first create ad items in the campaign, then assign the campaign to a zone or a channel. The assignment details will then apply to all ad item items in the campaign. This is what we recommend for most ad serving setups, because it lets you easily serve one or more ad items to different zones and even different publishers. This also lets you track and view the ad items' statistics as one group.

A campaign must have at least one ad item before it can be assigned, and you must create a new assignment each time you assign a campaign to a zone.

Assigning a zone to a campaign in AdButler

For more information, read How to assign a campaign to a zone or a channel.

Can't find what you're looking for?

Send us an email


Visit the blog

For more ad serving tips, industry news and AdButler insights.