Google Analytics isn’t accurate. Or: Why one set of numbers doesn't match the other. There's no full solution, but at least there's a partial one.

Last week, Facebook started a war. Let's talk about it. To quickly recap: Facebook blocked Ad Blockers. Ad Blockers responded.

A mobile ad plan is an idea or a philosophy that drives your ad design. If you don't have one, well, that's what this article is for.

Tracking pixels are something we interact with every day. With something so ubiquitous, it's important to understand how they work. In today's article...

How publishers can successfully blend direct ad sales and network traffic to leverage the benefits of each ad sales strategy and boost their ad revenue.

Affiliate Tracking is a powerful piece of AdButler that allows you to individually track your affiliates and partners. Let's take a look at it.