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General


General 3 mins May 12, 2017
What Our Prebid Adapter Means

Last week, we expanded by launching a Prebid.js header adapter. Today, I want to talk about when you might use our adapter.

General 5 mins May 12, 2017
Moving From DFP to AdButler

Google’s DoubleClick for Publishers (DFP) is the vanilla ad server. Almost anyone who works in online advertising has worked with it...

General 6 mins May 12, 2017
Good Advertising: Making Ads Fast

There are rules out there for what makes ‘Good Advertising’. One of those is to keep things fast. Here's how.

General 7 mins May 12, 2017
Where Does CPM Come From?

Advertising is one of the oldest industries out there, but where do our terms come from? What does CPM mean?

General 4 mins May 12, 2017
AdButler Now Has AMP Tags

Following up on the heels of our Prebid.js announcement, AdButler now has AMP tags! Just throw your tags down and you're good to go.

General 5 mins May 12, 2017
Advertising is a relationship business

With the way online advertising has grown, between everything and anything, it sometimes feels like there’s too much to think about.


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