The way people shop has changed, and so should the way you serve ads. Today’s buyers don’t follow a straight line from awareness to purchase. They browse, compare, and jump between channels before making a decision. For advertisers and publishers, this creates a challenge—but also a huge opportunity.

Enter Commerce Supply, where inventory meets purchase intent. And with AdButler, the right technology can turn those signals into campaigns that perform across the open web.

What Is Commerce Supply, Really?

Commerce Supply is exactly what it sounds like: inventory enriched with real shopping intent. Think of it as an ad space where users are actively exploring, researching, or browsing products. It’s not just about showing ads—it’s about connecting with buyers who are already in a shopping mindset.

Here’s what that can look like through AdButler:

• Dynamic native ad units on your site or app that adapt to a user’s browsing behavior.

• Product-focused ad placements that surface where users are actively exploring similar items.

• Affiliate-style links and content-driven placements optimized to match product interest signals.

The common thread? These are users with high purchase intent, and AdButler lets you serve them the right message at the right time, no matter where your inventory lives.

Why Commerce Supply Matters Today

Retail media networks are growing fast, with digital retail ad spend projected to hit $166 billion by 2028. But relying solely on these networks limits reach. Commerce Supply lets you:

• Precision targeting: Serve ads based on intent signals from your own inventory or partner content.

• Scale across the open web: Reach users wherever they are browsing, comparing, or discovering products.

• Performance without reliance on identifiers: Use behavior-driven signals to optimize campaigns even in privacy-first environments.

In short, it’s a framework to maximize the value of your inventory by connecting it with the right audiences.

How AdButler Makes Commerce Supply Work

AdButler is the engine behind your intent-driven campaigns. Here’s how:

For Marketers & Agencies

• Dynamic creative: Automatically update ad content based on product catalogs, inventory, or user behavior.

• Behavior-based targeting: Serve ads to users actively engaging with products or categories that signal purchase intent.

• Cross-channel deployment: Run campaigns on your owned media, partner sites, and apps without complex integrations.

• Reporting & optimization: Track performance in real time and optimize toward conversions.

For Publishers

• Monetize inventory smarter: Turn high-intent traffic into revenue without intrusive ad formats.

• Flexible ad serving: Deploy native, display, or affiliate-style ads that align with user behavior.

• Partner integrations: Seamlessly connect with demand sources while keeping control over your ad experience.

AdButler bridges the gap between inventory and intent, empowering both publishers and advertisers to drive measurable results.

Activating Commerce Supply with AdButler

Getting started is straightforward:

1. Set up intent-driven campaigns using your existing inventory or partner placements.

2. Enable dynamic ad units to deliver personalized creative based on user behavior or product interest.

3. Leverage reporting and optimization tools to measure clicks, conversions, and revenue impact.

4. Integrate with partner demand sources where needed, while retaining full control of ad serving.

No complex reconfigurations. No guessing. Just smarter ad delivery that aligns with real purchase signals.

The Bottom Line

Commerce Supply represents a shift from “buying inventory” to leveraging inventory intelligently. With AdButler, you can:

• Meet shoppers where they are, earlier in the buying journey.

• Turn behavioral signals into actionable campaigns.

• Maximize revenue from both owned and partner inventory.

• Drive measurable, ROI-focused outcomes; without the friction of a traditional ad network.

If you’re ready to harness your commerce supply for smarter ad campaigns, we give you the technology to make it happen. Talk to an expert.