Key Takeaways

• AdButler achieved 148% revenue growth over three years, earning a spot on The Globe and Mail’s 2025 Top Growing Companies list.

• The company also earned dual international recognition in 2025, including the Financial Times’ Americas’ Fastest-Growing Companies list—highlighting strong global momentum.

• Market timing is a major driver: growing concerns around big tech dominance, data control, and transparency are pushing publishers toward independent ad tech solutions.

• AdButler serves 1,200+ global clients, including major enterprises like Costco, HP, Sony Pictures, and The Home Depot—demonstrating credibility at scale.

• The platform delivers enterprise-grade performance:

  • Billions of monthly ad requests

  • Sub-200ms response times globally

  • 100% uptime since 2017

• Customer satisfaction outperforms Google Ad Manager on key metrics like support and ease of use, reinforcing a strong “partner-first” approach.

• Transparent SaaS pricing model allows publishers to:

  • Keep 100% of ad revenue

  • Maintain full data ownership

  • Avoid revenue-share tradeoffs

• Industry tailwinds are accelerating growth, including:

  • Google antitrust ruling (2025)

  • Rise of retail media ($53.7B market, +23% growth)

  • Increased demand for privacy-first solutions

• AdButler is investing heavily in innovation, including:

  • AI-powered targeting and analytics

  • Real-time reporting

  • Retail media and CTV solutions

  • Bootstrapped and profitable, enabling sustainable growth without external pressure from venture funding.

Independent ad tech platform used by 1,200+ organizations, building on AdButler’s Financial Times 2025 recognition across the Americas

Victoria, BC – September 26, 2025 – AdButler, the leading independent ad serving platform, has been recognized on The Globe and Mail's 2025 Report on Business ranking of Canada's Top Growing Companies with 148% three-year revenue growth. This follows the company's earlier recognition on the Financial Times' "Americas' Fastest-Growing Companies 2025" list, making AdButler one of the few Canadian tech companies to achieve dual international recognition in 2025.

The recognition comes as the digital advertising industry—worth $259 billion in 2024—experiences unprecedented transformation, with publishers and retailers increasingly seeking alternatives to big tech platforms following landmark antitrust rulings against Google and growing concerns over data control and revenue transparency.

"These recognitions validate what we're seeing across the market: a fundamental shift away from monopolistic ad platforms toward solutions that put publishers back in control," said Rajiv Khaneja, CEO and Founder of AdButler. "After 25 years of building sustainable, profitable technology, we're perfectly positioned to serve enterprise clients who want transparency, data ownership, and superior performance without sacrificing control to big tech."

Proven Enterprise Performance at Scale

AdButler's growth is driven by measurable customer success across its 1,200+ global clients, including Fortune 500 companies like Costco, HP, The Home Depot, Sony Pictures, and H-E-B, alongside major international brands like Kogan, Air Asia, and Times of India. This diverse customer base spans retail, technology, media, and e-commerce—demonstrating the platform's versatility across industries and geographies.

The platform's enterprise-grade capabilities deliver billions of ad requests monthly with sub-200ms response times globally, while maintaining the agility to create customized solutions that traditional enterprise platforms cannot match. Customer satisfaction consistently outperforms Google Ad Manager across key metrics, with G2 scores of 9.1 vs 7.0 for customer support and 9.0 vs 7.7 for ease of use—reflecting AdButler's commitment to partnership over vendor relationships.

Capitalizing on Industry Transformation

AdButler's recognition coincides with significant regulatory and market developments favoring independent ad tech platforms. Following the Department of Justice's landmark antitrust victory against Google in April 2025, which found the tech giant illegally monopolized digital advertising markets, publishers are actively evaluating alternatives that offer greater control and transparency.

"The industry is at an inflection point," added Khaneja. "While our competitors face regulatory scrutiny and questions about their business practices, we're expanding into high-growth markets like retail media—which grew 23% to $53.7 billion in 2024—and investing heavily in AI-powered targeting and analytics capabilities."

The company's bootstrapped, profitable business model has enabled consistent innovation without the growth-at-all-costs pressures facing venture-funded competitors. Recent product launches include advanced real-time reporting, AI integration across the platform, and comprehensive retail media solutions designed for on-site monetization.

Strategic Market Positioning

Unlike platforms that monetize through revenue sharing, AdButler operates on a transparent SaaS model, allowing publishers to retain 100% of their advertising revenue while maintaining complete data ownership. The company's comprehensive platform spans the full AdTech stack—from ad serving and programmatic to retail media and Connected TV—with the agility to create customized solutions for specific business needs, often delivering enhancements in days or weeks rather than the months typical of larger platforms.

This customer-centric approach has proven particularly attractive to mid-tier publishers, who according to IAB data gained 3.1% market share in 2024—the strongest growth segment in digital advertising.

"Our annual ranking of Canada's Top Growing Companies reflects the sector-spanning ingenuity of this country's entrepreneurs and corporate leaders," said Dawn Calleja, Editor of Report on Business magazine. "And we think it's important to tell their stories, to help inspire the next generation of up-and-comers across the country."

Looking Forward: Accelerating Global Growth and Innovation

With dual recognition validating its growth trajectory, AdButler is accelerating growth across its established international markets including the EU, Australia, and Asia, while continuing to invest in emerging advertising channels like Connected TV, Digital Out-of-Home, and retail media networks.

The company's ongoing product development includes enhanced AI targeting capabilities, expanded analytics and reporting integrations, and new ad formats optimized for the evolving privacy-first advertising landscape—all designed with the flexibility to be customized for individual client requirements.

About AdButler

Founded in 1999, AdButler is a profitable, independent ad serving platform trusted by over 1,200 organizations worldwide to deliver billions of ad impressions monthly. Based in Victoria, BC, the company provides enterprise-grade ad management solutions that prioritize customer control, data transparency, and superior performance. AdButler's global cloud infrastructure spans over 100 servers worldwide, ensuring reliable, high-speed ad delivery with 100% uptime since 2017. The company is SOC2 Type 2 certified and maintains active membership in the IAB Tech Lab.

For more information, visit www.adbutler.com.

About The Globe and Mail

The Globe and Mail is Canada's foremost news media company, leading the national discussion and causing policy change through brave and independent journalism since 1844. With award-winning coverage of business, politics and national affairs, The Globe and Mail newspaper reaches 6.1 million readers weekly in print and digital formats, and Report on Business magazine reaches 2.7 million readers in print and digital every issue. The Globe and Mail is owned by Woodbridge, the investment arm of the Thomson family.

Media Contact: Christopher Lawn

PR and Marketing Manager, AdButler

christopher.lawn@adbutler.com

FAQs

Why was AdButler recognized as a top growing company in 2025?

AdButler achieved 148% revenue growth over three years, driven by strong enterprise adoption, product innovation, and increasing demand for independent ad tech solutions.

What makes AdButler different from big tech ad platforms?

AdButler offers a transparent SaaS model (no revenue share), full data ownership, and flexible customization—contrasting with the complexity and control limitations of big tech platforms.

What industries and companies use AdButler?

AdButler serves over 1,200 organizations globally, including Fortune 500 companies like Costco, HP, Sony Pictures, and The Home Depot, across retail, media, and e-commerce.

How does AdButler perform at enterprise scale?

The platform handles billions of ad requests monthly with sub-200ms response times, backed by a global infrastructure of 100+ servers and 100% uptime since 2017.

What role did industry changes play in AdButler’s growth?

Major shifts—like antitrust rulings against Google and increasing demand for transparency—have pushed publishers toward independent platforms like AdButler.

How does AdButler compare to Google Ad Manager?

AdButler scores higher in customer support and ease of use (per G2), while also offering better control over revenue and data.

What is AdButler’s pricing model?

AdButler uses a SaaS pricing model, allowing publishers to keep 100% of their ad revenue instead of paying ongoing revenue share fees.

What areas is AdButler investing in for future growth?

The company is expanding into AI-driven targeting, retail media networks, Connected TV, and advanced analytics for privacy-first advertising.