How BeatStars Took its Global Marketplace to the Next Level with AdButler’s Custom Ad Solutions

A Mission that Demands Precision

BeatStars has transformed the music industry by allowing creators to monetize their beats and sound kits. With over $325 million paid out to its community, the platform needed an ad-serving solution that could scale with its rapid growth. AdButler’s enterprise-grade system became the perfect partner to help BeatStars meet its ambitious goals.

Quick Overview

Founded

2008

Audience

Over 10 million global music creators, from hobbyists to professionals

Reach

Worldwide – Over 8 million beats, sound kits, and services available across genres like Trap, Drill, Afrobeat, Hip-hop, and R&B

Ad Model

A robust advertising model powered by AdButler’s enterprise ad-serving solution, connecting creators with the right audience while scaling globally.

The Challenge

Outgrowing an In-House System

BeatStars initially used an internal system to connect buyers and sellers, but it faced several limitations:

Limited Targeting

Ads couldn’t be precisely directed based on user interests or keywords.

Poor Conversion Tracking

It was difficult to understand what actions users were taking after seeing ads — a critical gap for a streaming-first platform.

Scaling Limitations

BeatStars needed a more robust system that could support global targeting, dynamic scheduling, and campaign customization.

As BeatStars' global marketplace expanded, so did the need for better ad relevancy, deeper insights, and scalable infrastructure.

The Solution

Enterprise Flexibility, Delivered

AdButler’s solution provided exactly what BeatStars needed:

Advanced Targeting

Keyword, location, and dayparting capabilities brought a new level of precision.

Custom Integrations

AdButler’s willingness to roadmap and develop new features based on BeatStars’ needs was a game-changer.

API-First Flexibility

BeatStars built a custom promotional platform directly on AdButler’s powerful API, minimizing dashboard reliance while maximizing operational control.

Lightning-Fast Support

From a dedicated Slack channel to 24-hour patching for critical issues, AdButler’s support became an extension of BeatStars' own team.

The Impact

Precision Targeting and Real Revenue Growth

Since implementing AdButler’s solution, BeatStars has experienced a tangible impact on their growth and user engagement.

Increased Revenue

A clear positive uplift in revenue — a direct result of better-targeted impressions and conversions.

Smarter Conversions

Thanks to AdButler’s precise targeting and conversion tracking, creators now reach the right audience at the right time, leading to more meaningful plays, downloads, and purchases.

Global Reach Unlocked

Whether a producer in Europe wanted to sell beats to buyers in the U.S., or a trap artist in Atlanta wanted to reach fans in Asia — geotargeting made it possible.

Partnership Highlights

Why BeatStars Recommends AdButler

Customization at Scale

AdButler’s API and willingness to build custom solutions allowed BeatStars to prioritize users' needs and stay agile.

Rapid Go-To-Market

BeatStars launched their upgraded ad system in just three months, accelerating revenue opportunities without missing a beat.

Exceptional Support

From urgent fixes to feature rollouts, AdButler’s responsive team ensured issues were resolved — fast.

Future-Proof Features

Even requested features like dayparting were already part of AdButler’s roadmap, giving BeatStars confidence to grow.

What’s Next?

Building a Long-Term Partnership

BeatStars is looking ahead to further innovations with AdButler:

Day Parting Campaigns

Scheduled campaigns based on specific times of day, a highly requested feature.

On-going Custom Integrations

BeatStars continues to use AdButler’s platform to meet its evolving needs.

Speed to Market

Rapid implementation and continual system enhancements will keep BeatStars ahead of its competition.