Achieved Exceptional Click-Through Rates and Non-Intrusive Monetization with AdButler
About the Leading Patient Social Network
A digital health platform designed to enhance the experience of living with a chronic health condition. It empowers individuals by offering valuable resources, insights from medical experts, and a space to connect with others who share similar experiences. By simplifying access to information and fostering connection, the platform helps its members navigate their daily lives more effectively. Serving 90% of the chronic condition population, it is transforming how millions manage their health.
Quick Overview
Founded
2012
Audience
Patients managing chronic health conditions
Reach
Over 4 million members globally
Ad Model
Unique visitor-based
Inventory Details
Ad Formats
Display ads with custom targeting
Audience
Sensitive chronic-condition patients requiring a trusted, non-intrusive experience
Advertisers
Healthcare and pharma sectors
Goals
Accurately tracking and billing by unique visitors instead of CPM or CPC models.
Enhancing monetization while maintaining a non-intrusive user experience.
Increasing click-through rates to exceed industry benchmarks.
Challenges
Ads had to be relevant without overwhelming the audience, respecting their need for trust and comfort.
Custom data keys for highly specific audience targeting were essential.
Ads had to be relevant without overwhelming the audience, respecting their need for trust and comfort.
How AdButler’s Solutions Helped
Custom Implementation for Unique Visitor Tracking
AdButler delivered a tailored solution to track and report unique visitors, enabling their team to build accurate pacing and billing models. This custom implementation became the foundation of their ad operations.
Advanced Targeting Through Custom Data Keys
With AdButler’s support for custom data keys, their team could effectively target specific user demographics, enhancing the relevance of ad placements while maintaining sensitivity to the audience.
Improved Click-Through Rates
By optimizing delivery using AdButler’s unique delivery feature, they achieved click-through rates significantly above industry standards. Their benchmarks often exceed 0.4% to 0.8%, compared to the typical 0.2%.
Non-Intrusive Monetization
AdButler enabled their team to balance monetization with user experience. The non-intrusive ad delivery maintained user trust while supporting revenue goals.
Why Choose AdButler for Your Healthcare Organization
Head of Product, Rob Janes, and Product and Customer Support Specialist, Marcus Abbott, from AdButler’s team were highlighted for their prompt, above-and-beyond support.
Recommended AdButler to several other publishers due to its adaptability and robust features.
What’s Next?
The leading patient social network continues to innovate in providing patient-centric ad experiences while exploring further opportunities for growth with AdButler’s advanced features.
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