Key Takeaways

• Keyword targeting allows advertisers to match ads with relevant content.
• Expanded keyword targeting increases the reach of advertising campaigns.
• Contextual targeting improves ad relevance and user engagement.
• Publishers can control ad placement using keyword categories.

We have expanded our keyword targeting to include support for new operators and grouping.

Placing a plus sign “+” at the front of a keyword will now set the keyword to be required, while other keywords that are normally separated by a comma “,” still act as the traditional “OR” operator.

Let’s quickly pretend that we want to target Apples or Oranges, and Bananas. Our keyword target for this campaign could be written as “Apples, Oranges, +Bananas”.

We are also super excited to share that we have added support for keyword groups using parenthesis “()”. Placing keywords in a group introduces a whole new world of possibilities for advanced keyword targeting.

Let’s quickly pretend we that we want to target Apples and Oranges or Apples and Bananas. Our keyword target for this campaign could be written as “(Apples, Oranges), (Apples, Bananas)”

Did you know we also have support for in URL targeting, date and time targeting and publisher targeting? You can read all about these advanced targeting features here.

*Note: Advanced Keyword Targeting only applies to the preferred keyword targeting options.

FAQs

What is keyword targeting?

Keyword targeting shows ads based on specific words or topics within webpage content.

Why expand keyword targeting?

Expanded targeting increases campaign reach while maintaining relevance.

How do publishers manage keyword targeting?

Through ad server settings that define keywords or content categories.