Key Takeaways

• Commerce Catalyst enables infrastructure ownership

  Businesses can build and operate their own media networks instead of relying on third-party platforms.

• Built on 25+ years of proven ad serving technology

  The platform leverages AdButler’s production-tested infrastructure that already powers billions of daily impressions.

• Faster time to market

  Organizations can launch media networks in weeks instead of years.

• Unified data and monetization control

  A single platform connects audiences, inventory, and catalogs while supporting onsite, offsite, and in-store monetization.

• AI-powered ad operations

  Built-in and customizable AI agents automate campaign optimization, reporting, and insights generation.

• Open and flexible architecture

  APIs allow seamless integration with existing ecommerce, data, and external AI systems.

• Shift from platform dependency to ownership

  Companies gain direct control over advertiser relationships, margins, and performance data.

• Designed for modern media network

  Supports the growing demand for scalable, adaptable infrastructure that evolves with business needs.

Built on 25 years of ad serving technology, the platform enables organizations to take control of their data, monetization, and operations

Victoria, B.C., Canada — April 22, 2026 — As media networks become one of the fastest-growing segments in digital advertising, many businesses are discovering that launching one requires more than demand. It requires infrastructure that has traditionally taken years to build and operate at scale.

AdButler, an independent ad tech company with more than 25 years of ad serving experience, today announced Commerce Catalyst, a platform that allows organizations to build and operate their own media networks using the same underlying infrastructure that has powered billions of daily ad impressions globally.

Rather than introducing a new system, Commerce Catalyst applies AdButler’s existing production-proven technology to the growing demand for owned media networks across industries.

Why This Matters Now

Many organizations face fragmented systems, long onboarding cycles, and platforms that struggle to keep pace with their needs. Product updates can take months, promised features often fail to materialize, and new capabilities are frequently gated behind additional cost.

At the same time, teams are no longer looking for static tools. They need an intelligence layer that can continuously optimize, adapt, and act on their behalf.

This gap is driving increased demand for infrastructure that allows businesses to operate media networks as an owned capability, with the speed and control required to compete.

This shift is also raising expectations around product velocity, as businesses look for platforms that can evolve as quickly as their strategies.

“What we are seeing is a shift from companies renting media platforms to wanting to own them,” said Rajiv Khaneja, CEO of AdButler. “They already have the audience. Commerce Catalyst gives them the infrastructure to fully monetize it without giving up control.”

From Platform Dependency to Infrastructure Ownership

Commerce Catalyst provides the core components required to operate a media network as an internal capability. These include:

• A self-service environment for brands, agencies, advertisers, and partners.

• A unified data layer connecting audiences, catalogs, and inventory

• Flexible monetization across onsite, offsite, and on-premise digital screens.

• Open APIs that integrate with existing ecommerce and data systems

The platform is designed to move media networks away from managed services and toward owned, scalable products.

AI Moves Into Ad Operations

Commerce Catalyst reflects a broader shift toward automation in ad operations, with AI agents built directly into the platform. With this solution, businesses can:

• Use built-in agents to monitor performance, optimize campaigns, and generate insights

• Create custom AdButler agents tailored to their own workflows

• Integrate external AI systems using AdButler’s MCP, enabling custom agents to interact directly with reporting, campaign management, and optimization tools

These capabilities allow teams to automate tasks that previously required dedicated ad operations resources, reducing overhead while improving performance.

A More Open Model for Media Networks

Commerce Catalyst aligns with a growing industry shift toward greater control and flexibility. Instead of relying on external platforms, organizations can:

• Own advertiser and partner relationships

• Continue to monetize inventory with programmatic relationships

• Control monetization strategies and margins

• Maintain direct access to performance and audience data

This approach allows businesses to treat media networks as a core revenue channel rather than a dependent extension of another platform.

Built on Proven Infrastructure

Commerce Catalyst is powered by the same ad serving technology that AdButler has operated in production for over 25 years, delivering billions of ad impressions globally.

This foundation enables businesses to launch faster, scale confidently, and avoid the operational risks associated with building or adopting unproven systems.

Availability

Commerce Catalyst is available globally starting today, with onboarding timelines measured in weeks. In addition, AdButler will be attending the iMedia Retail Summit in Gold Coast, Australia, from April 22nd to 24th, where the team will be available to meet and discuss Commerce Catalyst.

More information is available at www.adbutler.com/commerce-catalyst or contact AdButler directly at hello@adbutler.com.

About AdButler

Founded in 1999 and headquartered in Victoria, British Columbia, Canada, AdButler is a profitable, independent ad serving platform with over 25 years of ad tech mastery, trusted by more than 1,200 clients worldwide to deliver billions of ad impressions monthly.

The company provides enterprise-grade ad management solutions that prioritize customer control, data transparency, and superior performance.

AdButler's global cloud infrastructure spans over 100 servers worldwide, ensuring reliable, high-speed ad delivery with 100% uptime since 2017, and the company is SOC2 Type 2 certified, carbon neutral, and maintains active membership in the IAB Tech Lab.

Want to learn more about AdButler or simply want to talk about AdTech? We’d be happy to answer all of your questions–contact us.

FAQs

What is Commerce Catalyst?

Commerce Catalyst is a platform from AdButler that enables businesses to build, operate, and scale their own media networks using proven ad serving infrastructure.

Who is Commerce Catalyst for?

It is designed for retailers, marketplaces, publishers, and any organization with an audience that wants to monetize it through an owned media network.

How is this different from traditional ad platforms?

Instead of renting access to a third-party platform, businesses own the infrastructure, data, and monetization strategy, giving them greater control and flexibility.

How long does it take to launch a media network?

Commerce Catalyst enables onboarding and launch in a matter of weeks, significantly faster than building infrastructure from scratch.

What kind of monetization does it support?

The platform supports monetization across:

• Onsite (websites and apps)
• Offsite (programmatic and external channels)
• On-premise (digital screens and physical locations)

Does Commerce Catalyst support AI?

Yes. It includes built-in AI agents for optimization and insights, allows custom agent creation, and integrates with external AI systems via AdButler’s MCP.

Can it integrate with existing systems?

Yes. Commerce Catalyst provides open APIs to connect with ecommerce platforms, data systems, and other business tools.

Do businesses keep control of their data?

Yes. Organizations maintain full ownership of audience data, campaign performance data, and advertiser relationships.

Is Commerce Catalyst a new system?

No. It is built on AdButler’s existing, production-proven ad serving technology refined over 25+ years.

When is Commerce Catalyst available?

It is available globally now, with onboarding starting immediately.