Tracking statistics with Accupixel

AdButler's accupixels makes your impression stats more accurate without sacrificing load time. Accupixel is an advanced feature, and needs to be turned on by your account's admin.

When to use Accupixel

An Accupixel is an impression tracking pixel that is loaded asynchronously with all your served ad items. It checks it to make sure that the script requesting the ad item, your zone tag, was fully processed.

Impressions in AdButler are normally tracked whenever a zone is requested by a zone tag. This can lead to some situations where AdButler's statistics don't accurately match other services because someone navigated away after the zone tag was requested but before the ad item was delivered. Turning on accupixel makes sure that, at the very least, a zone has been requested and received.

With accupixel turned on, AdButler will wait for the accupixel, not the zone tag, to be loaded before counting an impression. In cases where the zone was requested but the user navigated away before it could load, AdButler will instead record an ad request. Ad requests won't show up in your statistics, and are only used for billing purposes.

How to turn on accupixel

Only the admin of your AdButler account can turn accupixel on or off

  1. Click on the menu in the upper left corner of your Dashboard
  2. Open the AdButler Settings.
  3. Scroll down to Enable Accupixel Tracking (BETA).
  4. Select either Enabled or Disabled from the drop down.
  5. Click the Update Settings button to save your changes.

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